“NIKEiD 2U” Digital and Integrated Consumer Connections

Provided thought partnership to EMEA eCommerce director, prepared pitch to Global eCommerce to introduce the creative concept

Intuitive Patterns worked with …,Staat

The platform was created to evolve NIKEiD into the life of the consumer and

deepen the consumer connection: NIKEiD2U

The NIKEiD2U platform could collaborate with Nike performance categories including Nike

Football to leverage key sports moments and reach out to consumers  

The concept included a mobile NIKEiD experience that would travel to major events in

form of a plug & play, interactive and fully integrated experience.  

The concept included an interactive NIKEiD installation for consumers. The evolved concept

was based on motion tracking technology and algorithm to translate sports activity into unique

design.  

The concept included a seamless online experience that enables consumers to follow the mobile unit of NIKEiD2U and bring it to them.  

The concept included a Augmented Reality application; a way to bring to life the design

process on their mobile and share it among peers