Game ? over Nike European Leadership

Meeting “Be Bold”

Presentation to revive and pioneer within the Kids category through demographic insight and business

analysis.

$ (undisplayed)

FY02

$ (undisplayed)

FY07

KIDS FOP EMEA BUSINESS

+0.3%

Footwear - Total

Kids Ftw + App

$9.7 bln $9.8bln

KIDS SPORT FTW+APP MARKET – BIG 5

KIDS’ AVG SPEND ON SPORT FTW+APP – BIG 5

Avg Adult

€ 91

€ 185

€ 50

€ 111

€ 142

€ 43

€ 226

Age group

Share of Kids market

6% 5% 14% 18% 30% 26%

Through data analysis, created visibility and understanding about the size of the market and showing the opportunity in order to change the organizations perception of the Kids category.

OVERALL MARKET SHARE

2004 2005 2006

Nike

Adidas

Decathlon Puma

NIKE PERFORMANCE VS MARKET Perc points growth over/below market growth

Market index

2006

2010

FUTURE MARKET DEVELOPMENT – BIG 5

Fight for share of wallet over the

next 3 years

8.5

9.5

10.5

Population (mln)

Age bracket

In 2010 there will be almost 1mln fewer kids in the Big 5 countries

“Attract” “Engage” “Convert” (Brand Awareness) (Brand Coolness) (Market Share)

Conversion from Brand Equity into Brand market share, 12-16 year old, %

Source: TRD Brand Awareness Study and NPD Consumer Panel 12 months to March 06, EMEA Big 5 markets Note (1) Market opportunity in WS using a mark-up of 1.7 @ FY07 budget rate of 1.23

+xxppt Lead over Adi

+11ppt

+21ppt

+3ppt

NIKE CONVERSION FUNNEL

+$115mln wholesale

Through combining quantitative and qualitative market research exposing the weaknesses and strength of the brand, and sizing the revenue

opportunity.

Adult inspired Kids only

Sport Culture

Performance

OUR KIDS PORTFOLIO

+$320mln wholesale

NIKE KIDS FOP ACROSS EMEA – FY06

FR UK Strat IB IT NE AGSS Ret CEMEA

“Fair” (market based) share of business

20%

How do we step up our game?

By means of this presentation, we woke up our internal audience and created the call to action and

provided leadership resulting in several workshop break-out session for the country management.