Till Toppers Case Study| Pádraig O’SheaUK FIELD SALES

NISA, FARRINGDON, LONDON, EC1M 6HA

Situation:

Target:

• Large Tesco Superstore – Cabra Dublin – low ROS 330ml pure

• Unable to place pure 330ml in FOSC due to planogram

• Agreed with head office to place x3 330ml till toppers in store for €1.50 promotion.

• To increase Vita Coco visibility in store.• To get encourage first time customers

through impulse buying.• Ensure rate of sale of 330ml increases.

GROCERY CONVENIENCE CASH & CARRY HEALTH & FITNESS

STAR

Till Toppers

Add Store / Depot

Exterior Photo Here

Add BDE Photo Here

NISA, FARRINGDON, LONDON, EC1M 6HA

Till Toppers

CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS

Activation:

Add Before & After

Activation Photo’s

Here

NISA, FARRINGDON, LONDON, EC1M 6HA

Till Toppers

Grocery Convenience CASH & CARRY HEALTH & FITNESS

Results:

28-Jun

30-Jun

2-Jul

4-Jul

6-Jul

8-Jul

10-Jul

12-Jul

02468

101214161820

unit sales

unit sales

2560%Sales Uplift

NISA, FARRINGDON, LONDON, EC1M 6HA

Till Toppers

GROCERY CONVENIENCE CASH & CARRY HEALTH & FITNESS

Results:

)

NISA, FARRINGDON, LONDON, EC1M 6HA

Till Toppers

CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS

Results Continued:

• 2560% sales uplift within 10 days of till topper activation

• 1460% week on week sales uplift.• Post promotion; sales dropped but only

by around 3 units/day so sales still remain higher than before.

Key Learnings:

• Front of store placement is key to driving sales.

• Till toppers are an effective way to encourage new customers through impulse buying.

• The above tied in with storing promotion drives sales in the long run as can be seen in the high rate of sales post promotion.

NISA, FARRINGDON, LONDON, EC1M 6HA

Till Toppers

CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS

Results Continued:

• Text• Text• Text

Key Learnings:

• Text• Text• Text

+£XXX

-XX%

Henry Mills

£XX,XXX

INCREMENTAL SALES IN ANNUALLY FROM IMPLEMENTING & MAINTAINING A PERFECT STORE

(THE NUT PROJECT)