About Socially Tuned • Working with clients in 46 different countries • http://www.sociallytuned.co.uk/ • Based in the UK

About Sendible Sendible is a platform for engaging with customers, measuring results and monitoring your brand across multiple social media channels at once. To learn more about Sendible, visit www.sendible.com

Case Study | Socially Tuned

Choosing the right content can influence the perception of your brand. Socially Tuned built a team of qualified content curators to provide businesses with excellent material to post on their social media. They use Sendible to reach a huge audience they can interact with. The Whitelabel has allowed them to generously share services with their happy clients.

Background

Socially Tuned is an international social media agency, working for clients from 46 different countries. Their content curators and managers use Sendible to scrutinize and disseminate quality content to many different social media networks. Socially Tuned found Sendible was more successful in gaining reach on Facebook, than previously tested platforms such as Hubspot, Hootsuite and Sproutsocial. They found the Whitelabel to be extremely useful for clients, who were then able to pass on the service to a wider network of marketers.

A Leading Social Media Management Platform Socially Tuned tried over 10 different platforms while searching for a tool that best suited their needs. Sendible turned out to be a best match for the following reasons:

“The Whitelabel arrangement was probably the best we had seen.”

Sendible’s unique Whitelabel offering is able to extend its services

under a completely different brand, allowing different businesses to reach their target audience.

After trying 10-12 platforms, Socially Tuned chose Sendible and started to build a long term relationship. They found the help and support offered by Sendible very suited to their needs. This was very important for the success of their business.

“We responded well to Mesian and his professionalism… good balance of friendliness and his knowledge… we also liked the

loyalty Mesian demonstrated”

They were satisfied with the pricing- the Sendible team were innovators clearly. That was not always the case with competitors. Socially Tuned prefer to partner with organizations on the same level of innovation.

Devising Strategies, Scoring Leads

Socially Tuned meet with their clients regularly. They use Sendible’s reporting system to generate key metrics they can discuss thoroughly in the meeting.

Sendible also helps determine the topic that generate the most traffic. One of the most valued metrics presented by Sendible’s reports is the virality for the Facebook page (it’s the percentage of engagement from overall reach). Clients often have their own content ideas but when presented with Sendible’s report, they realize they need to change their strategy to gain more online presence.

The team schedule all their content 7 days in advance, this can be done efficiently with Sendible’s advanced scheduling features. Once the queue is ready, the content manager will login to verify the content is in line with the brand image before publishing. It allows the team to maintain an efficient workflow.

Success Made Easy

“we found that the content put through Hootsuite didn’t have as high an organic reach as content put through Sendible”

The content curators form the core of Socially Tuned, all writers are

university educated and responsible for a number of campaigns.

Their strength lies in delivering handmade content which they feed

through Sendible. Users find the platform user friendly, they are

able to interact with messages from all social media networks in one

window. It allows them to focus and maintain a high level of service.

The team loved the simplicity of Sendible in comparison with other platforms.

“Steve Jobs said that achieving simplicity in anything requires a great deal of work… so we appreciate the work that has gone into making

the interface as simple and intuitive as possible for the user.”

They also found Sendible gained a better reach on Facebook than other platforms such as Hootsuite and Sproutsocial, who were connecting to millions of users and exposing themselves to poor quality, spam like content. It appeared that the algorithm was rejecting the content pushed through the competitors’ dashboard and it was not achieving the desired reach. They did not have that problem with Sendible.

“What drew us to Sendible was the fact that you come across as almost like a family, it’s a fair and good organisation to work for, that really

comes through, it made it an easier buying decision for us.”

US 315 623 4480 | UK 0208 123 1526 | AUS 280 114 841 | sales@sendible.com

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