Case Study_Retail_ Don Gil Austria
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7/27/2019 Case Study_Retail_ Don Gil Austria
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Location
Philips Lighting
Case study Don Gil
Kärntnerstraße, Vienna, Austria
UnicOne, MASTERColour CDM
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Fast acts
Client
Don Gil
Project/location
Kärntnerstraße 14, Vienna
Luminaires
UnicOne
Light sources
MASTERColour CDM-TC 35/70 W and CDM-Tm 20 W
Lighting application support
Eduard Mischak (Philips)
Lighting eect
General, accent and eect lighting
BackgroundThe Austrian men’s outtters Don Gil was ounded in 1971. Fashion-
and brand-conscious men can buy top-quality business attire and classy
leisure outts in twenty branches across Austria.
The challengeDriven by the desire to provide an all-round shopping experience and
excellent service to its customers, Don Gil decided to redesign its
fagship store at Kärntnerstraße 14, Vienna.
Every shade, every nuance, as well as the very diverse range o abrics
used in the garments and the accessories had to be displayed to
perection. However, the company rmly believes that shopping at
Don Gil should be more than just a purchase – it should be an event.
Lighting has a substantial role to play in this, by helping to create a
pleasant shopping atmosphere and making customers eel good.
The solutionWhen redesigning the shop at Kärntnerstraße 14, Don Gil opted not
just or a new merchandise display concept and a new visual design,
but also or a totally new lighting design – one based entirely on
UnicOne projectors.
With their simple, geometric orm and visually appealing details,
UnicOne luminaires oer modern design and s leek elegance.
They have been designed especially or use with high-eciency and
compact C-HID lamps and halogen lamps. Because they are so fexible
in terms o positioning, these projectors tted perectly into the
existing lighting channels.
BeneftsUnicOne luminaires provide the ideal light or the store’s various
general, accent and eect lighting applications, while at the same time
reducing energy costs. The new lighting installation in Don Gil’s
Vienna fagship store oers a pleasant shopping experience or
customers, excellent display o the latest ashion collections and
lower operating costs.
Attractive and efcientlighting or exclusive clothing
“Our customers eel even more comortable with the new
lighting, and they can see every detail o every garment.
Plus, the new lighting is more energy-efcient, reducing
operating costs.”
Peter Szabo, project leader at Don Gil
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