Case study_business intelligence_online publisher
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Developed fully scalable architecture in the clustering environment and introduced Hadoop map reduce jobs to process vast amounts of data in-parallel, on a number of nodes Real-me Aconable Insights for Adversing Increased Customer Engagement by 40% over the period of 1 year Increased Adversing Revenues by 25% in a year Business Situation & Challenges Customer Benefit Saxon Global Solution Saxon Global Case Study About the Customer Customer is a top Online Publisher in North America with more than 40 digital assets TOP ONLINE PUBLISHER TOP ONLINE PUBLISHER Increased Customer Engagement by 40% in one year Increased Customer Engagement by 40% in one year www.saxonglobal.com The client required a real-me soluon to manage and analyse different sources of web traffic for its customers. The need was to design a scalable architecture, which could be used to crawl terabytes (TB) of log data from the Internet and make it searchable based on filters. The applicaon needed to be highly scalable, data reliable, easy-to use, inexpensive to manage and provide beer business stability. Technology Platform Hadoop Apache Linux PHP Tableau Solution Highlights Higher scalability Distributed file system (Hadoop) APIs to integrate with other exisng applicaons Beer alignment with the business and increased agility Ease of maintenance
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Transcript of Case study_business intelligence_online publisher
Developed fully scalable architecture in the clusteringenvironment and introduced Hadoop map reduce jobs to process vast amounts of data in-parallel, on a number of nodes
Real-time Actionable Insights for Advertising
Increased Customer Engagement by 40% over the period
of 1 year
Increased Advertising Revenues by 25% in a year
Business Situation & Challenges
Customer Benefit
Saxon Global Solution
Saxon Global Case Study
About the CustomerCustomer is a top Online Publisher in North America with more than 40 digital assets
TOP ONLINE PUBLISHERTOP ONLINE PUBLISHERIncreased Customer Engagement by 40%in one yearIncreased Customer Engagement by 40%in one year
www.saxonglobal.com
The client required a real-time solution to manage and analyse different sources of web traffic for its customers. The need was to design a scalable architecture, which could be used to crawl terabytes (TB) of log data from the Internet and make it searchable based on filters. The application needed to be highly scalable, data reliable, easy-to use, inexpensive to manage and provide better business stability.
Technology PlatformHadoop Apache
Linux
PHP
Tableau
Solution HighlightsHigher scalability
Distributed file system (Hadoop)
APIs to integrate with other existing applications
Better alignment with the business and increased agility
Ease of maintenance
