“I’m ecstatic with the results we saw from our summer marketing campaign. This is the first time we’ve been able to prove exactly which media our new members engaged with and took action from. Seeing reporting that shows our return on investment is exactly what we needed from our media partner.”

– Vernon Delpesce, President/CEO, YMCA of Greater Des Moines

Growing Memberships For a Local Fitness Center

Increase Members & Brand Awareness

OBJECTIVE Promote state-of-the-art facility to grow memberships and increase overall retention rate.

1

2

3

Showcase the values to the membership

Use simple messaging to drive action to sign up or download a free pass

Place creative across a multitude of mediums to engage target audience

STRATEGYThree core components went in to the strategy to gain and retain members over the summer months, which usually see member losses at a higher rate than average

RESULTS•Exceeded membership growth goal by 40%•Reduced cancellation rates by 15% year-over-year