Case Study: "Visual Marketing"
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Transcript of Case Study: "Visual Marketing"
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visual marketingSeptember 2013
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The digital marketing evolution
Historically, brands were great at talking
about themselves
The emergence of social taught brands
to listen
Now, consumer behavior is shifting
once again
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We’ve Come full
circle
once againWe’re
communicatingwith images
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0,000,00040(images shared daily: Facebook + Tumblr + Instagram Alone)
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Consumers want “snackable”
content.
Images are consumers
favored snack.
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Images drive
emotions
Emotions drive
reactions
The result? For brands, images drive awareness, engagement, Affinity, and revenue
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Why?
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20,000 Pins + 300,000 Repins
Image characteristics
• Color
• # of Colors
• Aspect ratio
• saturation
• lightness
• background ratio
• presence of faces
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Alex & Ani
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Mission
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Hyper Growth
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Digital Strategy
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Connecting Systems
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• Started mid Q1
• 80% growth over last 5 months
• Content: stacking and motivation nation
• Direct link to product
• Larger AOV vs FB (last click attribution)
•
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• Unmatched granularity of consumer insight
• Facebook vs. Pinterest
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• #1 social platform
• 47.9k followers, 19.2M reach
• 128% growth over last 5 months
• Video increasingly part of larger strategy
• Mainly A&A product and “behind the scene” photos
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• #1 social platform
• 47.9k followers, 19.2M reach
• 128% growth over last 5 months
• Video increasingly part of larger strategy
• Mainly A&A product and “behind the scene” photos
Wednesday, August 28, 13
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Aspiration Celebration
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Questions?
Apu GuptaCEO/Co-founder, Curalate
[email protected] apugupta
Ryan BonifacinoVP of Digital Strategy, Alex & Ani
[email protected] rbonifacino
Wednesday, August 28, 13