Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Transcript of Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”
Upper Deck Learns to “Think Different” Thanks to iMedia
Hi, I’m Chris’ wife and I think his “homework” sucks!
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
www.TeamJackFoundation.org
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
CURSE YOU iMedia
PHOTOGRAPHER!!!
Upper Deck Learns to “Think Different” Thanks to iMedia
BULLSHIT
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
“To be a great company today, you have to be a good company.”
Jeff Immelt
CEO General Electric
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to be in business with brands that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to work for companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
People want to hear about companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
NO! YES!
Upper Deck Learns to “Think Different” Thanks to iMedia
Forbes believes the ALS Ice Bucket Challenge will raise over $30 million for 2014 campaign.
In 2013 they raised $1.7 million.
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
“Endearing behavior by a
company toward its stakeholders
(employees, partners & customers)
is one of the most decisive
competitive differences ever
wielded in capitalistic enterprise.”
Firms of Endearment
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
Upper Deck Learns to “Think Different” Thanks to iMedia
