Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”
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Transcript of Case Study: “Upper Deck Learns to ‘Think Different’ Thanks to iMedia”
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Progressive Insurance spent
$595.4 million in advertising
last year marketing Flo
• Up $70 million from 2012
• Flo makes over $500,000
per year in her role
• “Flo is the embodiment of
our people, our employees.”
- Jeff Charney, CMO
• Also stated he wants Flo,
“anywhere there is a customer.”
Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Order your Jack Hoffman
rookie card with a donation
of $10
• TeamJackFoundation.org
• Accessories
Tweet Jack some love!
• @TeamJack
Follow Team Jack
Foundation on Facebook
Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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People want to be in business with brands that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
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People want to work for companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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People want to hear about companies that do the right thing.
Upper Deck Learns to “Think Different” Thanks to iMedia
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You never know what will come out of the good you do,
until you actually do it. Customers love these initiatives!
Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” with Friends of Jaclyn
Is being good in
business your life’s
greatest mission?
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“Quality of Life
Prolongs Life”
Is there a measurable ROI for
helping change the life of a child?
Ask these kids!
Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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Upper Deck Learns to “Think Different” Thanks to iMedia
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FOJ & Upper Deck
Partnering to
Change
Perspective and
Make a Real
Difference.
How will YOU Be Progressive, Not ?
#thinkdifferent
Upper Deck Learns to “Think Different” Thanks to iMedia