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Case StudyUnder Armour

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Case Study BrandingUnder Armour SHEPWR

The Challenge

Connect the brand with the image of a healthy, never-stopping, group exercise driven lifestyleand increase the share of female buyers.

After a successful collaboration in 2018, Under Armour joint forces with ZMS once again to develop an innovative 360° marketing campaign to create strong awareness and engagement.

The goal was to target women who identify themselves with the Under Armour ”I WILL” tagline.

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How ZMS & Under Armourapproached the female group exercise driven lifestyle audience

The SolutionWith the most extensive media plan up to date, 64 media touchpoints were leveraged via ZMS’ holistic approach.

Focusing on the key markets Germany and Switzerland, the media plan aimed to create awareness among the targeted female age group by using a combination of placements on Zalando, Social Media, Out of Home, as well as influencer marketing.

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DisplayTargeted OOH

Homepage Teaser Seamlessly connected360° experience

Dynamic Creatives

Paid Social

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Impressions

163M

The holistic approach proved to be effective in reaching and attracting potential customers, boosting interactions and conversions.

High increase of female consumers

+145%YOY Women’s Sales

Uplift on ZalandoPDP views

Campaign Results

The campaign successfully increased the brand awareness and drove its consumers deeper down the sales funnel.

It generated high amount of interactions, shop events and purchase intents for Under Armour.

1.9M

Get in touch with us: zms@zalando.de