Case Study: UNC Eshelman School of Pharmacy Web Site
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19-Oct-2014 -
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Transcript of Case Study: UNC Eshelman School of Pharmacy Web Site
http://www.john-zhu.com
Case study
Just What the Doctor PrescribedClient: UNC Eshelman School of PharmacyDate: 2007–Present
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Most pages were just long blocks of text
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Poor content and confusing navigation
Case study: Just WHat tHe dOCtOR PResCRIBed
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Buggy CMS and little tech support
Case study: Just WHat tHe dOCtOR PResCRIBed
http://www.john-zhu.com
Apathy from people in the School
Case study: Just WHat tHe dOCtOR PResCRIBed
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Immediate fixes: More graphics, better navigation
BeFORe aFteR
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Case study: Just WHat tHe dOCtOR PResCRIBed
Found money for tech support
Case study: Just WHat tHe dOCtOR PResCRIBed
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Made a list of top-priority technical fixes, focusing on items with high ROI
Case study: Just WHat tHe dOCtOR PResCRIBed
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Engaged faculty, staff, and students at the School
Case study: Just WHat tHe dOCtOR PResCRIBed
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Results: Improved visual appeal and ease of navigation
BeFORe aFteR
Case study: Just WHat tHe dOCtOR PResCRIBed
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BeFORe aFteR
Case study: Just WHat tHe dOCtOR PResCRIBed
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Results: Created significantly more and better content
Faculty Spotlights
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Multimedia content: Help for Honduras• Audio slideshow• Feature story• Photo galleries• Interview clips
Case study: Just WHat tHe dOCtOR PResCRIBed
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Multimedia content: • YouTube channel• Short clips to accompany
news releases• Livestreamed events with
accompanying live chat• Flickr slideshows
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Push into social media
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User guides for faculty and staff
Case study: Just WHat tHe dOCtOR PResCRIBed
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Technical improvements• Upgraded CMS – improved security and functionality• Migrated site to new server – increased stability• Put in place a reliable tech-support system, paving the
road for future upgrades and maintenance• Working on major front-end redesign and revamp on the
back end
Case study: Just WHat tHe dOCtOR PResCRIBed
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http://pharmacy.unc.edu