Case Study

Branding/Website

The Metropolitan

People first. Results follow.

The Metropolitan

As Brisbane’s first official “Motor Inn” constructed in the 1950’s, the Metropolitan

Motor Inn represented a classic part of Brisbane’s retro history. The owners recently

created an amazing inhouse dining experience with Restaurant Indriya, and

approached Follow to help create a new direction for the property.

Via our branding strategy process, Follow settled on a whole new look and feel for

“The Metropolitan”, focusing on the quirky retro feel and amazing personalised service,

leveraging the major points of difference. This resulted in a coherent feel of belonging

and satisfaction when encountering the brand.

We translated the new logo and new look across various collateral including signage,

stationery, uniforms and various signature design elements. In addition our digital team

designed and developed a whole new web presence, with integrated booking system

and offers management, to deliver a first class experience for potential guests.

For additional information or queries relating to information contained in this document, please contact Follow.

Phone +617 3394 8440 Email create@follow.com.au The Bower 433 Logan Road, Stones Corner QLD 4120

follow.com.au

People first. Results follow.