CASE STUDY: The Children's Place Celebrates A Million Facebook Fans
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Transcript of CASE STUDY: The Children's Place Celebrates A Million Facebook Fans
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Client Challenge
‣ Celebrate reaching the one millionth fan milestone with the community that made it possible
‣ Increase Facebook user engagement, fan acquisition and sharing
‣ Reward the community for their ongoing support
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Big Fuel Approach
‣ Create an opportunity for Facebook Fans to celebrate the milestone with each other
‣ Invite influencers to participate in the conversation
‣ Reward the community with prizes and Facebook exclusive discounts
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Program Execution: One Millionth Fan Party‣ Who: Open to all fans of The Children’s Place
‣ What: Celebrate reaching the one millionth fan milestone
‣ Where: A virtual “party” on Facebook
‣ When: 9pm to 10pm EDT on July 26th
‣ How: Held in the form of a chat, moderated by celebrities Denise Richards, La La Anthony, Kelly Rutherford, and influential Mom Bloggers
‣Rewards: All party attendees received a 20% off coupon code and were eligible to win one of 375 gift cards
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