CASE STUDY: SKIL Tools Celebrates 75th Anniversary of Iconic SKILSAW
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Transcript of CASE STUDY: SKIL Tools Celebrates 75th Anniversary of Iconic SKILSAW
SKILSAW hits the open road for 75th anniversaryJob to be Done: Help SKIL Tools celebrate the 75th anniversary of its iconic SKILSAW. Strategic Approach: Develop an integrated PR and social campaign to keep the “Saw That Built America” top of mind with media and consumers throughout the year. o Leverage partnership with American Chopper to build
custom anniversary choppers and drive awareness of the 75th anniversary of the SKILSAW at the National Hardware Show through a highly visible unveiling event
o Celebrate the SKILSAW via compelling content on the brand’s social channels and eNewsletter
o Create an additional media hook via an Ebay Motors auction of the chopper with Auction Cause; proceeds support The Home Depot Foundation
Outcomes:o 775 media placements during 6-month campaigno 24 media attendees at chopper unveiling o Donated $26,000+ to The Home Depot Foundation
Case Study