ScottishPowercase study

client profile

ScottishPower

ScottishPower is one of the UK’s leading energy providers, providing in excess of 5.2 million electricity and gas services to homes and businesses across the country.

It aims to provide safe, reliable power underpinned by sustained investment in their assets and technology; and to be an established pioneer of sustainable energy.

{Ann Loughrey}Head of Corporate Social Responsibility, ScottishPower

“The BIG Partnership ensure that ScottishPower receives the greatest possible return on all our community investments from local Trust fund activity to national programmes with schools and wider community engagement.”

our brief

BIG was appointed to work with ScottishPower to support and raise awareness of its corporate social responsibility activities and sponsorships across local communities.

what we did

BIG’s creative ideas ensured that ScottishPower’s CSR work is far-reaching within the local communities in which it serves.

Tailored campaigns were developed for each sponsorship and a range of tactics implemented including community engagement, competitions, photocalls and media releases.

what we did

Our St Andrew’s Day initiative targeted Primary School pupils across Scotland with the opportunity to win members of the ScottishPower Pipe Band to perform at their celebrations on 30th November.

In total, 50 Primary Schools participated in the St Andrew’s competition and the initiative reached over 380,000 people.

what we did

ScottishPower is one of the key sponsors of the Edinburgh International Book Festival and we delivered two PR initiatives for school children – Swap Shop for Primary Schools and Story Generator for Secondary School pupils.

A total of 114 pieces of coverage were secured reaching over 1.6 million people. 35 schools took part in the initiatives with Port Ellen Primary School receiving a visit from a leading author.

end result

BIG has worked with ScottishPower’s CSR team to ensure that their support of projects which operate within the local communities in which they serve is well-recognised.

This has generated over 6.4 million opportunities to see in relation to ScottishPower’s CSR activity alone.

In 2011, over 500 pieces of coverage were secured containing key messages about ScottishPower’s support in their local communities.

testimonial

{Ann Loughrey}Head of Corporate Social Responsibility, ScottishPower

“The BIG Partnership responds quickly to all our requests both in terms of fresh ideas and innovative approaches to highlight our community sponsorships to deliver maximum impact. The team clearly understand our priorities and always look for the best hook to engage the media and showcase our work”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200