Case study - SaaS Abs Experience Jan07 09
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Srikant RaoCo-Founder and CEO
Affordable Business Solutions
+91-98450 29010
www.abs.in
Effectively Delivering on theEffectively Delivering on theSaaSSaaS ModelModel
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Effectively Delivering on theEffectively Delivering on the SaaSSaaS ModelModel
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RAVINDRAKINI B
• Associate Member of Institute of Cost &Works Accountants of India
• Centre for Development of Telematics :
• Finance Executive
• ANZ Information Technologies
• Head of Finance
• AT&T/ NCR Corporation :
• Financial Controller, India Operations
• Ampersand Software Applications
• Chief Financial Officer
• EAI Technologies:
• Director
• Affordable Business Solutions :
• Co-Founder and COO
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Build Partner Ecosystem : Do not try to be “everything to everybody”Focus on your key strengths / corecompetencies
Think “Service” not “Software”Move beyond solutions/ frameworks
Relentlessly focus on : reducing time to market reducing time to deliver reducing costs, and improving service levels
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Targeting New Prospects Introductions by existing customers at the CXO – level is criticalCold-calling/ Tele-sales not effectiveAddress SME Clusters for scalability and reach
Customer Acquisition Sell Top-down Lead with Business ConsultingDemonstrate only pre-packaged solutions
by industry verticalDemonstrate Domain Expertise
Accelerate Deployment :Avoid customization – highlight rapid replication advantages
People :Hire based on functional experience and attitude Inculcate “service-oriented” mindsetOffer growth path to associates on entrepreneurial model
Partnerships : Build and leverage partner eco-system
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