PEUGEOT METINJUNE - OCTOBER 2015

GOALS

To generate Peugeot Metin dealership location awareness and lure drivers in-store with timely o�ers.

APPROACH

Executed 4 distinct campaigns using an “Always-on” strategy; pinning 30 dealerships with three unique o�ers.

RESULTS

IMPRESSIONS: 4.2M

UNIQUE VIEWS: 700K

PIN NAV RATE: 5%

FORMATS

Branded Pins

Zero-Speed Takeover

Promoted Search

“We already use traditional media like radio for on-the-go

communication, but we wanted to be able to measure our

marketing actions better. For this, we turned to Waze.”

- OTHNIEL SANVEEHead of Marketing and Digital Communication, Groupe Métin

Peugeot Metin turned to Waze to complement their traditional out-of-home advertising strategy.

French-based Peugeot Metin saw a unique opportunity to reach a 100% driving

audience with Waze. They sought to build brand awareness and ultimately

influence these potential new car buyers to visit dealerships. Peugeot featured

o�ers at strategic times throughout the year and continued to measure and

optimize over the course of the multi-message campaign flight- something

that wasn’t possible with their existing location marketing strategy.

waze.com/brands

@WazeAds

CAMPAIGN EXECUTION

Each of the four campaigns had distinct

creatives and calls-to-action. One called

for users to drive to the dealerships,

another incentivized Wazers to save the

location and a third asked Wazers to

search for the name of a dealership and

save it. Waze was able to optimize ad

impressions to reach drivers near

dealerships multiple times during the

campaign. As a result, over 200,000

unique users were reached within 5 km

of Peugeot Metin locations. Pins helped

convert as many as 5% of impressions

into in-store navigations. Following the

success of their June campaign, Peugeot

Metin increased the number of

dealerships marked on the mapfrom 11

to 30 and transitioned to an “Always-On”

strategy- where branded pins

permanently mark locations on the map.