Case Study on Simon Jersey

About

Simon Jersey is UK’s leading corporate and work wear specialist, supply uniforms to businesses and industries worldwide.

The major challenge for Simon Jersey is mainly to raise the awareness of its brand, increasing consumer’s interest in the campaign and positioning of Simon Jersey as most exclusive and classic (formal uniform) brand.

“Give Us Your Feedback” Sweepstake Campaign 2012

Simon Jersey ran Sweepstake Campaign on Facebook by using SocialAppsHQ’s Sweepstake App. In the Campaign, fans were supposed to submit the questionnaire form to get the promotion code of 10% discount in their next order.

In the questionnaire form, fans were asked to rate range/choice of products, style/trend of garments, quality of the garments, fit of their garments, customer service and their website. The idea of asking these questions was to know what their customers think about Simon Jersey’s products and services.

The winners of the sweepstake campaign were awarded with 10% discount on their order. This strategy of giving discounts to the fans have fetched large number of entries and created rich customer base.

Results

With the help of easy-to-use, customizable SocialAppsHQ’s Sweepstake App, the campaign received more than 300 entries. The campaign was actively done on Facebook and engaged directly with the fans by kept posting about the entries, by reminding about the rewards, and by reminding about the last date for its submissions.

Due to festive season going on, this enabled them to tap large number of fans who were looking for the heavy discounts. It also drove huge traffic to the site and ultimately led to increase in the potential customers.

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