1. 1. Case Study: Personal Branding Rapper and speaker Dee-1 By Jermaine T. Thomas for Professor Derek Scheips in CMN 6015: Intro to Digital Era at Northeastern University College of Professional Studies February 14, 2015. For further contact email me: Jermaine.t.Thomas@gmail.com
2. 2. Why I chose SlideShare for this project I chose SlideShare because it is like YouTube for Scholars
3. 3. What outcomes did I expect from this course and case study? How to make adjustments toward the E (Entrepreneur) Path How to begin investing in Personal Branding
4. 4. Why I chose the brand of Dee-1 The brand of rapper Dee-1 is in essence a native of New Orleans who graduated from Louisiana State University sharing his journey through rap to reach teens and adults with his message called Mission Vision.
5. 5. Dee-1s Mission Vision Mission Vision is a state of mind where you are committed to focusing on three things in life: 1.An ever-growing relationship with God. 2.Using your skills and talents to create a better existence for yourself and your loved ones. 3.In everything you do, be real, be righteous, and be relevant. (Mission Vision, 2015)
6. 6. Versatile branding (Rapping and Lecturing) The thing that sets Dee-1 apart from other rappers is that he once was a teacher to middle school students in his native New Orleans, and he now still lectures in academic and community settings. His message is seamless, the same thing you hear in his music you hear in his messages on record. The Dee-1 stamp on hip-hop music provides The Ultimate Moment Of Truth that creates fans who will share the unique mission though blog posts, YouTube videos, reviews (Solis, B., 2013, p.74).
7. 7. Social media handles to keep up with Dee-1 Facebook Twitter Instagram Google+ YouTube Tumblr
8. 8. A cultural snapshot of Dee-1 Who inspires and keeps Dee-1 grounded Health and wellness Having multiple streams of income and branding (endorsements, businesses, and investments)
9. 9. I want to call it Relationship-Rapping Dee-1 has an impact on the K-12 and College/University environment because of his story in song and speech, hes transparent and convicting about pursuing goals Brian Solis had 2 great things to say about The Importance Of Brand: Give people something to stand with, something to believe in. (2013, p. 147) A strong community is the net result of something designed to be meaningful and remarkable. The brand is then a collection of shared experiences aimed at creating alignment between your vision and customer appreciation. (2013, p. 147)
10. 10. Staying mobile and seamless One takeaway from this class regarding personal branding is to remain mobile and seamless through tools such as HootSuite, TweetDeck, and there are many others. Dee-1 does it
11. 11. Dee-1 leverages his personal brand with RCA To leverage his 10 years of impacting people as a One Man Army Dee-1 decided to join a record label and make it happen on another level (Dee-1, 2015).
12. 12. I hope that this presentation has inspired you to brand yourself in the thing that is uniquely you Dee-1 is a bold example of pursuit of his dream
13. 13. Works Cited Dee-1. (2015). Dee1music.com. Retrieved February 14, 2015, from http://dee1music.com/about-dee-1/ Dee-1 and Lupe Fiasco eat dinner and talk music [Video file]. Retrieved from https://www.youtube.com/watch?v=YePz1ULsPkc Dee-1 My American Dream [Video file]. Retrieved from https://www.youtube.com/watch?v=H5Owm0_9if4 Dee-1 Signs Record Deal With RCA!!!!! [Video file]. Retrieved from https://www.youtube.com/watch?v=Uoz7c0gqExs Dee-1 S.U.A.G Life EP. 3 (Brown University w/Prof. Tricia Rose) [Video file]. Retrieved from https://www.youtube.com/watch?v=-7ig11y_i_I Louisiana State University. (2015). Lsu.edu. Retrieved February 14, 2015, from http://www.lsu.edu/ Marshawn Lynch Panthers post game interview 1/10 Im Thankful [Video file]. Retrieved from https://www.youtube.com/watch?v=eJWkoXsuE8I Mission Vision. (2015). Dee1Music.com. Retrieved February 14, 2015, from http://dee1music.com/missionvision/ New Orleans. (2015). New Orleans Convention & Visitors Bureau. Retrieved February 14, 2015, from http://www.neworleanscvb.com/visit/ Solis, B. (2013). Whats The Future Of Business? Changing The Way Businesses Create Experiences. Hoboken, NJ: John Wiley & Sons, Inc.