How Overstock.com Transformed Onboarding for its Enterprise- and Beyond
Case Study on Overstock.com: A Digital Native Brand's Approach to Social
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Transcript of Case Study on Overstock.com: A Digital Native Brand's Approach to Social
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A Digital Native Brand's Approach to Social and Mobile
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Smart Phones: The Last Free Terrain
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Mobile Savvy Stats• Two hours a day is spent looking at a mobile screen• 40% of all video is viewed on a mobile device• Mobile phones are unlocked about 110 times a day• 40% of shoppers consult 3 or more channels before making a
purchase• 70% of mobile searches lead to an online interaction within 60
minutes• Mobile is predicted to overtake desktop this year• 75% of users bring their phone in the bathroom
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Market to Everyone and Market to No One
• Brands need to become publishers• Find your brands niche market• B2B doesn’t mean boring to bland• Find your “always on” strategy
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Differentiate For Stickiness• Everyone loves a great story• Tell your brand’s story• Entertain and inform• Encourage UGC• Reward brand advocates
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Engage with Mobile Users• Make it simple• Look at every post and sweepstakes from a mobile
perspective• SoLoMo• Evaluate user experience
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