Case Study on JAAGO Foundation - Social Media Campaign by WebAble
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Transcript of Case Study on JAAGO Foundation - Social Media Campaign by WebAble
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Case Study on:
JAAGO Foundation
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Situation:Since its inception in 2007, JAAGO Foundation’s ‘Sponsor a Child’ program had acquired 550 sponsors till September 2013
Challenge:To raise 200 child sponsors through multiple digital media channels in two months!
JAAGO
FoundationNon-profit
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Develop content
Targeted Ads
Step 1 Step 2 Step 3
Drive trafficto website
Automate posts to social media for viral effects and trigger WOM recommendation
Design a functional landing page and install widgets & plug-ins
Store User info
Follow up via Facebook notifications, E-mail, SMS
Opt-in with social media/e-mail
Step 4
Use of multiple digital platforms with effective media planning
Call to action
WebAble Approach
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Images
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Video
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170
Sponsors
Funding
235 Kidsfor a onewhole year
ROI of
2,488%
Within
2Months
483New
Sponsor
Leads
8.6mImpressions
WebAble has done an outstanding
job in helping JAAGO kids secure 235
child sponsors in a span of 2 months!
They have a fresh, systematic, and
data-driven approach to digital
marketing that strengthened JAAGO
Foundation’s positioning as an
educational institution.
“
”- Korvi Rakshand
Chairman, JAAGO Foundation
Results
Reaching 6.2 million people