Case Study on Groupon Bolivia

About

Groupones Bolivia is a city guide that provides big discounts to discover the city and meet thousands of fun activities to do as well as thousands of products to buy. Groupones Bolivia’s major aim is to provide best experiences of Bolivia with heavy discounts on deals.

Challenges

For them, major challenge is to create an interest in people to buy coupons online every day. In order to achieve this aim, they conducted a major campaign across social media channels to increase their reach.

Photo Contest 2012

Groupones Bolivia ran a photo contest on “Your experience EXPOCRUZ 2012” by using SocialAppsHQ’s Photo Contest on Facebook. In this campaign, fans were asked to submit their photo alone or with anywhere within the exhibition field (Exprocruz). Winners were rewarded with interesting offers like ‘1st Place-the value of 600 rumps’, ‘2nd place – the value of 250 rumps’, ‘3rd place- the value ’ etc available on their platform.

With the help of SocialAppsHQ’s easily customizable app, Groupones Bolivia fully internationalized the content for photo contest to reach their audience.

Results

With 16 Entries and 4000+ Votes, Groupones Photo Contest Campaign was huge success. Consumers learned about the “deal-of-the-day” every day through Facebook, Twitter & other social media channels. This increased fans to their Facebook page, increased their email list and ultimately led to increase in sales.

Groupones is continually engaged in social media marketing after their initial success as it helps them with creating value as well as in positioning themselves as a fun brand for both consumers and corporations.