CASE STUDY ON DELIGHTING CHANNEL PARTNERS

FOR ONLINE RETAILER AMAZON INDIA

OBJECTIVE & CHALLENGES

• A special product that will excite majority of Delivery boys and is in line with the image of Amazon as an international brand.

• It should be an innovative product yet very simple to use considering the type of receiver

• Minimizing the cost of campaign with maximum impact

Case study on delighting channel partners

CHALLENGES

• Amazon India has around 4000 delivery boys in cities like Bangalore, Hyderabad, Mumbai, Kolkata, Mysore, Chandigarh and Delhi.

• Amazon wanted to delight these delivery boys in a unique way as they are an important stakeholder and face of the company to the consumers.

OBJECTIVE

SOLUTION OFFERED: 1- GIFTXOXO EXPERIENCE BOX

Giftxoxo handled all the execution of the experience and Delivery boys were delighted to receive the exclusive treatment

from our vendors

We made the redemption process very simple . They just had to call our customer care to book the Experience

Delivery boys were surprised to receive such a unique concept like Giftxoxo Experience Box

Amazon selected 8 unique and exclusive experiences the specified price range and city and we supplied the box with

Amazon Branding

Amazon gave Giftxoxo the budget for category of Star Performer category and Giftxoxo shared multiple Experiences in two Price

ranges Rs. 5000 for various locations in Metro cities

Case study on delighting channel partners

SOLUTION OFFERED: 2- XOXO MOVIE AND MEAL VOUCHER

Delivery boys were happy to receive myriad of choices

Delivery boys also got a virtual wallet facility on Giftxoxo website where they could see the remaining credit

To make the redemption easier we offered them multiple ways of redemption ranging from mail to calls

Delivery boys Amazon were excited to receive this voucher as it could be converted into almost all offline and online brands of

cinema and restaurents

Amazon wanted to give something to Delivery boys who have shown good results but not as good as star performer. We

proposed a Giftxoxo movie and meal voucher worth Rs. 3000

Case study on delighting channel partners

HOW IT HELPED AMAZON?

•Giftxoxo offered Amazon multiple exclusive options across 5 categories of Experiences namely Adventure, Gourmet, Arts & Learning, Health & Wellness and Tours and Getaways. Amazon did first level of selection for different cities

•Employees got flexibility of choosing the experience from 8 experiences in the box as per their preference and were happy not to have forced option

•Amazon also saved efforts for selecting various Gift Voucher and collaborating with brands and XOXO Voucher helped them reach all brands in one place

SELECTION

•Giftxoxo Experience Boxes are very easy to handle and can be distributed easily.

•Giftxoxo delivered boxes in very short timeline of 2 days

•All the execution of Experience was handled by Giftxoxo

•Sourcing for different vendors of movie and meal vouchers was also done by Giftxoxo

LOGISTICS

•Amazon saved man hours by outsourcing the campaign to Giftxoxo

•Perceived value of Experience Boxes were at least twice the actual cost

•XOXO Movie and Meal voucher also gave them flexibility of choosing their denomination unlike the brand vouchers which have fixed denomination

•Delivery charges were also born by Giftxoxo

COST OPTIMIZATION

Case study on delighting channel partners

OUTCOME This campaign was huge success and since then Amazon has become regular client of Giftxoxo for Giftxoxo Experience Boxes. and XOXO Vouchers. Following were the main points of success:

•Delivery Boys of Amazon applauded the new concept of Giftxoxo Experience Box offered by Amazon. They felt motivated to learn that company is trying to come up with unique ways to engage with them

•They felt empowered of making choice with XOXO Movie and Meal Vouchers

INCREASED MOTIVATION

•Employees were delighted to receive the Giftxoxo Experience Box with very unique and exclusive choices.

•Employees gave very positive feedback about the quality of Experiences

•Employees were very happy to get an innovative product from the company

EMPLOYEES’ DELIGHT

•Employees were delighted to get a memory in the form of Experience box and felt rejuvenated after the experience. This in turn factored in the increased productivity from them.

•Easy redemption process also helped them get the product of their choice delivered to their address

ENHANCED PRODUCTIVITY

Case study on delighting channel partners