Case study olx

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Transcript of Case study olx

Page 1: Case study olx

1. Identify three successful E-Commerce companies in India. For each:OLX

State which type of e-commerce (out of the six) they represent (select the companies which are different types)

Customer to customer(C2C) Describe how the eight unique features of E-commerce apply to them

1. Simple layout and easy to understand instructions.2. Easily designed and customizable rich colourful ads with pictures and videos.

OLX allows posting interactive ads with photos and videos. The photos and videos of your product can attract buyers and give them a clear idea about the product. It is absolutely free. You can buy things online or directly from the sellers.

3. Ability to control your buying, selling and community activity in ‘My OLX’ section.

4. Display your ads on your social networking profile (Facebook, Myspace, Orkut etc.).

5. Ability to access the website in your local language. 6. The items are categorized and can be accessed easily.7. Mobile friendly site. You can access the site from your mobile phone. OLX

has a mobile optimized website for faster access.8. In India OLX is available in many local languages also.9. Customized site for almost all cities.10. You can buy or sell things from more than 96 countries all over worlds.

Describe any three key core processes for each company.

1)C2C process of OLX where customer1 meet customer 2 to sell product:-

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2) How to buy Items on OLX

Buying products online on OLX is very easy. Simply visit the OLX website from your computer, smartphone or a tablet and search for what you want. You will see all the available related products for sale. You can then contact the seller immediately by calling him over the phone or sending an email to him from the listing page.

3) How to Sell Products Online on OLXIf you are on a computer, then to sell products online on OLX, click on ‘Post a Free Ad’ link in the top right corner of the OLX website. Select the appropriate category and sub category for your product, fill out some information about it like description, price etc. and publish the listing. You will start getting enquires within minutes!

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---Determine what advantages they have obtained by being an E-commerce (as compared to remaining in the physical world) and what value they deliver to customers

It posts your ad easily with rich designs along with videos and pictures It regulates your buying and selling along with keeping a check on your community in

the MY OLX It displays your advertisements on various social networking websites like Myspace,

Facebook etc It allows you to access the website from your mobile handset You can view the website in any of your local language OLX is 100 percent free thereby allowing you to posts your ads free of costs. The best

feature of OLX is that you can post your items on the website without registering for the same. Registration though is not mandatory; you can still register and keep yourself updated with the website. The process of registration is very simple and free of cost. You can register and create an account at the website, and this will help you in managing the posts as well as personal information at the My OLX section of the website.

--- suggestions on how their business can be improved by adding/deleting functionalities or features of their website

To send Personalize e-mail so that a particular customer gets particular product at a

specific time.

Live chat

Should Know about Seller of Product

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