ADVERTISING AND LEAD

CAPTURE CAMPAIGN WITH

ADVERTISING CAMPAIGN

Standee, Screen Saver & Lead Capture in 99 ATMs

CAMPAIGN PERFORMANCE

•Completed Physical Deployment of Standees in all 99 ATMs across 4 districts in AP in 5 DaysExecution

•~ 1.6 Lac Eyeballs witnessed the campaign at ATM locations in 23 days @ 7100 Eyeballs per Day

•Expected to achieve 2.31 Lac Eyeballs by end of first month of campaign

Awareness

•9228 Unique Mobile Registrations in 23 Days

•Expected to achieve 13,000 registrations by end of campaign

Results

ADVERTISING CAMPAIGN

Lead Capture in 100 ATMs

CAMPAIGN PERFORMANCE

•Lead Capture Screens rolled out in 100 ATMs across 7 States.Execution

•Unique Mobile Number Registrations ~ 430 / Day

•Total Eye Balls ~ 8000 / DayResults

State Andhra Pradesh Karnataka Kerala Maharashtra Tamil nadu Telangana Uttar Pradesh Total

HDFC ATMs Count 17 10 29 9 16 2 17 100

Thank you