Case Study of Digital Media - Workshop for UNDP - Environment & Energy
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Transcript of Case Study of Digital Media - Workshop for UNDP - Environment & Energy
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Digital Media Workshops @UNDP – Environment & Energy
Session 2: Case Studies
July 12, 2010
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I. Disaster/ Crisis
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Gulf Oil Spill
http://www.esri.com/services/disaster-response/gulf-oil-spill-2010/index.html
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II. Policy/ Governing
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Government Database
http://www.data.gov/
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Open for Questions
http://www.whitehouse.gov/OpenForQuestions/
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III. Grassroot NGO
http://www.ngo20.com/
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Microfinance
http://yinong.creditease.cn/index_ynd.shtml
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Online SNS to Offline
http://bai.sohu.com/
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Carrot Mob
• Consumer activism
• Network of consumers
• Businesses vs. socially responsibility
http://carrotmob.org/
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Location-based/ Mobile
http://groundcrew.us/
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V. Education
http://wiki.gsean.org/
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SummaryInform
Promote
Interact
Share
Collaborate
Consult
Mobilize
Empower
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Homework
• Search for one digital media campaign initiated by UN agencies
• Think about the following questions:– What message is delivered?– Which group of people are targeted?– What platforms are used?– How’s the result?
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Reference
• 5个社会媒体上的地球日环保宣传活动• A social map of the Gulf oil spill
• Obama's Web 2.0 experiment draws 92,000 users
• “绿光森林·
我们的贡献”环保公益活动启动• How do Web 2.0 technologies help enviro
nmental education?
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About the Speaker
• Ma Jinxin (Yolanda)– A Chinese freelancer based in Hong Kong.– Focusing on new media, digital marketing, and civil society devel
opment in China.
• Website: http://majinxin.com • Profile: LinkedIn• Contact:
– Email: [email protected]– MSN: [email protected] – QQ: 16253322– Sina Weibo: 馬金馨 – Skype: majinxin.cn