Edenred Romania S.R.L.

Telefon: 021 301 33 11

Fax: 021 301 33 44

www.edenred.ro

The wine, the franchise and Compliments® card

Murfatlar won 273 medals since 2002 to date, out of which more than half are golden medals. The most prestigious international competitions where Murfatlar won medals are: Brussels World

Contest, Chardonnay du monde, Les Citadelles du vin, Vinitaly, Muscats du Monde. The most recent

gold medal was awarded at the Rose du Monde competition in May 2014 .

With such a palmers, in 2010 is launched the Murfatlar Winery concept, designed to offer the widest

range of products close to home and a counseling service type. And all without the need for re-educating the market.

"Wine tasting is free, the choice being made directly by the client. Murfatlar comes with the brand,

the know how, the promotions the training and also with the stock merchandise. The investor comes

with the location and manages the winery. In this way, the consumer benefits from a civilized

environment, same prices and promotions for all the locations of this type, plus the winery atmosphere induced by the unitary design of Murfatlar Wineries " - says Daniel Negrescu - Brand

Manager, Murfatlar.

And as if all this were not enough, Murfatlar wanted to also create a system to stimulate sales in the

wineries, through a mechanism of points by product type, activated differently from one month to

another, so it would gradually cover the whole range of wines offered for sale through the franchises. The only issue left was to find the most elegant and efficient solution to support this type of sales

contest and everything was ready. And it was really a simple choice: the Compliments® cards from

Edenred. Through these cards, the points earned for the sale of wine from the monthly incentive

program turns into money, according to the scoring scheme set by Murfatlar, starting for minimum

amount of 100 lei.

And that's not all! Edenred Romania has proven expertise and timeliness of providing advice and

support to achieve a design of the card, cover letter

and envelope to perfectly support the concept for

Murfatlar Wineries.