CASE STUDY:MOVIE THEATRE

Ahtousa, Brittany, Chelsie, Hina, Jon, Nadine

Situation Analysis

High class Multiple theatres Spacious,

comfortable seating Established brand Price discrimination

Strengths SWOT

Situation Analysis

Separate mall hours

Connected parking Peak and slow

hours

Weaknesses SWOT

Situation Analysis

Growing population Mall shoppers Target demographic North /West

Vancouver clientele High income area

Opportunities SWOT

Situation Analysis

Downtown movie theatres

Mall may take away viewers

Threats SWOT

The major issue regarding the construction or opening of a business firm is finding the location that suits it’s specific needs

Problem

Alternatives: Field

Large area/expansion opportunity

Private parking High traffic location

No mall traffic High cost of

construction No other

businesses in the area

Pro’s Con’s

Alternatives: Michael’s

Big building Restaurants

nearby Available parking

near theatre Mall traffic

Location is isolated from the mall

Parking is limited during mall hours

Mall hours affect customer volume

Pro’s Con’s

Alternatives: Shopper’s Drug mart

Easily accessible Visible to public 2 floors Mall traffic Restaurants in the

vicinity

Less space No private parking No expansion

opportunities

Pro’s Con’s

Alternatives

The Shopper’s Drug Mart location is the best possible alternative considering the major factors pertaining to requirements of a movie theatre.

Solution

Park and Tilford Theatre

Esplanade Theatre

Scotiabank Theatre

Implementation

Contact Park Royal Secure desired location Contact Cineplex Construction

Promotion Hire Staff More promotion Create Profit

Steps

Thank You!