Daniel Hernandez

VP Information TechnologyNYC & Company

dhernandez@nycgo.com

Official NYC Information Center810 7th Avenue Times Square, NYC

“NYC & Company is New

York City’s official

marketing, tourism and

partnership organization.

Our mission is to maximize

travel and tourism

opportunities throughout

the five boroughs, build

economic prosperity and

spread the dynamic image

of New York City around

the world.”

About NYC & Company

Redesign & Rebrand

NYC & Company’s

storefront, the

Official NYC

Information Center

Challenge:

• Make better use of space

• Create open & airy atmosphere

• Make Specialists more accessible

• Leverage Technology

Goals for Information Center

• Research

• Choose Content to Deliver

• Design Media Elements

• Create Floor Plan

• Engineer/Architect/Contract

• Support

Steps in Redesign

Tables

Geo Mapping

POI Categories

CMS Feed

• Flash-based Application

• Fingertip & Object Cameras

• GestureTek Tables

• Windows XP w/4Gb

• HP XW4600’s CPUs

• XML Feed

• Output to Print/Video/SMS

Elements of Touch

Kiosks

• 32” Resistive Touch Screens

• FAQs & POIs in 9 languages

• Complemented by Staff of Information Specialists

• Rack-cards

• Prototype for Mobile Version

Kiosks FAQ Stations

Fly Wall

• 16 x 42” Plasma Displays

• Puck-activated Google

Earth Flythrough

• Also used for slide shows

• Runs Video Spots

Video Wall

• Include Your IT Department

• Ensure Hardware is Forward Compatible

• Plan for Support (and double it)

Tips for Planning

• Environmental

• Calibration

• Lighting

• Operating System

• Processing Power

Tips for Implementation

Visit us at:

810 7th Ave @ 52nd St.

NYC

Thank You!