Marquette University’s Facebook and Twitter profiles have rapidly grown, and they

quickly recognized that social media is an increasingly e�ective and relevant way to

communicate with more than 11,000 enrolled students, 110,000 worldwide alumni and

thousands of prospective students. Marquette’s multiple departments each manage their

own social channels and profiles, so the school needed a tool that streamlined

communication, improved team workflow across the university, helped foster a consistent

social experience for their audience and accurately measured results.

CLIENT SUCCESS STORY

Marquette + Sprout Centralize Strategy,Enhance the University Social Experience

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Like many higher educational institutions, Marquette faced

mounting challenges in their social media e�orts across

departments, that in some cases, included:

• No Standardization: Siloed social profiles, divergent messages, slow

responses, duplicate e�orts led to overall ine�ciencies.

• Disjointed Implementation: Varied social voices, publishing tactics and

measurement practices hindered ability to define success.

• No Strategic Oversight: Divisions required independence to engage

respective audiences, which led to limited consistency.

Challenges

Marquette tapped Sprout Social as a centralized platform to

enable social media collaboration among the University’s multiple

departments. Using the platform, Marquette was able to:

Quick Facts

LocationMilwaukee, Wisconsin

Founded

1881

• Bring multiple departments on to one centralized platform to

encourage team collaboration, consistent messaging and streamlined

strategy implementation.

• Develop best practices for all social communication to ensure the

University brand is positioned as a leader in higher education.

• Give individual departments flexibility to engage their own communities

but with increased visibility among the University’s social strategy leads.

• Create consistent goals and success metrics for all social

communication, brand messaging and analytics in the short term.

• Implement uniform reporting among all departments so comparisons

can be made and needed improvement can be discovered.

Strategy & Implementation

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

Student Population

11KAlumni Population

110KFaculty

1.2K

• Improved workflow by assigning tasks, viewing team activity in real-time

and sharing customer information within Sprout.

• Sprout’s task assignments seamlessly turn social exchanges into

support tickets and easily captures queries with just one click.

• Consistent reporting across all departments measures success and

quickly identifies gaps.

• Social channels now seamlessly educate a variety of audiences and

position the university as a social leader in higher education.

Since using Sprout Social, the Marquette team has better

positioned the University for long term success by increasing

social engagement with past, present and prospective

students. In 14 months, major successes include:

Learn how Sprout can help centralize your social e�orts and

increase your brand engagement at sproutsocial.com

Results

Social interactions tracked and recorded

350K

Unique social users

200KSocial Impressions

125M

Team members unified on Sprout platform

15

Departments aligned on engagement, publishing, analytics

10

Highlights