ITFcase study

client profile

ITF

ITF is the technology facilitator for the global oil and gas industry.

With a membership of 30 of the world’s largest oil and gas operator and service companies, ITF drives the development of groundbreaking technologies.Headquartered in Aberdeen, ITF also has bases in the Middle East, USA and Asia Pacific.

{Neil Poxon}Managing Director, ITF

“We want to raise our profile in strategic global regions. The PR has to support our plans to increase international membership and bring more innovative technologies to market.”

our brief

BIG positions ITF as the global funding programme of choice, raising the organisation’s profile with targeted media relations in key international locations.

what we did

BIG’s extensive links with international oil and gas media ensures that ITF is considered the ‘need to ask’ organisation on technology development issues.

Our comprehensive media programme raises awareness of the industry’s global technology challenges and supports growth in ITF membership.

what we did

BIG developed a series of in-depth technical features to highlight case study successes of ITF projects and demonstrate the benefits of international membership.

what we did

Increasing ITF’s mainstream exposure to the wider public, BIG devised a quirky campaign on technology for unblocking pipelines that was transferred from the golf industry and tested in jam jars.

Launched at Offshore Europe, the campaign attracted interest to ITF’s stand and received wide-spread coverage in mainstream media as well as international show dailies.

end result

BIG has supported an increase in membership to ITF’s highest ever level including new members from key locations in the US and Middle East.

BIG has worked with ITF members to highlight the benefits of joining, generating positive testimonials.

BIG has secured ITF coverage in a huge variety of key publications with 98% of coverage carrying the key ‘global’ message.

testimonial

{Neil Poxon}Managing Director, ITF

“The BIG Partnership has exceeded our expectations and objectives, raising our profile to an international audience and supporting a significant increase in membership. The team has creatively thread our key messages through features, news releases on You Tube videos and within thought leadership columns. This has not simply been an exercise in volume, as the team has achieved growth in coverage in the most high quality global technical magazines.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200