Case Study: "Is the Minority Report Scenario Inevitable?"
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Transcript of Case Study: "Is the Minority Report Scenario Inevitable?"
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IS MINORITY REPORT
INEVITABLE ?
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LOCATION BASED MEDIA
Screen sizes to scale
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WHERE IS YOUR CUSTOMER?2012 AD SPENDING IN Billions $
ONLINE
SALES
DIGITAL
MEDIA
SPEND
OFFLINE
SALES
LOCATION
BASED
MEDIA SPEND
$245 bn
$32 bn
$4,200 bn
$11 bn
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