Case study: Internal communication programme
2
Scottish Referendum TNS Media Coverage 2014 © TNS 2014 Case Study: Internal communication programme Project: Membership engagement Client: Social Liberal Forum Brief The Social Liberal Forum is a membership organisation that is heavily dependent on the goodwill of volunteers. Having recently re-launched its website, they were looking to better plan and co- ordinate communication with members. Strategy It was decided that regular communication was key as was the need to provide members the opportunity to feedback and ask questions. The plan was to start a regular email newsletter and a programme of webinars to allow members across the country a chance to get involved and ask questions without having to travel or attend a conference.
-
Upload
londonwelshcake -
Category
Marketing
-
view
41 -
download
1
Transcript of Case study: Internal communication programme
Case Study: Internalcommunication programme
Project: Membership engagementClient: Social Liberal Forum
BriefThe Social Liberal Forum is a membership organisation that is heavily dependent on the goodwill of volunteers. Having recently re-launched its website, they were looking to better plan and co-ordinate communication with members.
StrategyIt was decided that regular communication was key as was the need to provide members the opportunity to feedback and ask questions. The plan was to start a regular email newsletter and a programme of webinars to allow members across the country a chance to get involved and ask questions without having to travel or attend a conference.