The ClientThe telecom service provider is one of the largest mobile network operators in India with over 150 million customers. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for its Apps Store in the Mobile Services Category. The Brand Trust Report 2011 published by Trust Research Advisory has ranked the company as the 16th most trusted brand in India.

Industry

Telecommunication

Business Case

With a rapidly growing customer base and the pressing need to service their customers online,the telecom service provider wanted a rapid rollout of its ecommerce portal ‘eshop’ across India. The eshop enables users to purchase various telecom products online and also serves as a platform for mobile recharge, online bill payments and various other ecommerce initiatives. The company, however, did not want to host the portal internally (due to space constraints in their own datacenter). Moreover, the telecom service provider did not want to compromise on the security of their in-house hosted critical business applications accessed from across its network. Wanting to keep the ecommerce portal and the other business applications separate, the service provider decided to host their eshop with Netmagic. The company had an existing relationship with Netmagic as they had earlier hosted their corporate website with Netmagic and were satis�ed with the services provided.

Netmagic’s dedicated hosting service enables a leading global telecommunications company to increase life of its IT infrastructure by 3 years and in turn handle additional growth of 35%

Business ScenarioFollowing the successful launch of its online portal in Mumbai, the telecom service

provider wanted to extend the experience to all its customers in the country. The

ecommerce portal enables customers to access and buy various products online,

anytime anywhere, hence, the business enterprise wanted a rapid roll out for the portal

pan India. The company had an internal datacenter, which hosted its critical business

applications that were accessed by its entire network. Hence, there were space

constraints to host the portal internally. Moreover, the enterprise did not want to risk the

exposure of these critical business applications to the end customers through the

ecommerce portal by hosting it along with them in its own datacenter.

Hence, the telecom service provider decided to partner with a managed IT hosting

service provider who could provide them with a secure, dynamic and a scalable hosting

environment for their ecommerce portal and also manages it.

Solution

Netmagic o�ered the telecom service provider dedicated hosting for its corporate website and the ecommerce portal.

Solution Snapshot

Ÿ IDC & Managed Hosting – Bandwidth, Dedicated Servers, Load Balancer, Firewall, Backup, Colocation, Power

Ÿ Managed Security Services (MSS) – Vulnerability Assessment and Penetration Testing (VAPT); Intrusion Detection and Prevention (Network and Host); Comprehensive Network Attack Monitoring (CNAM) – and web application �rewalls

Ÿ Infrastructure Management Services (IMS) – InfraManage (OS, Database, Network, Security)

Value PropositionHaving hosted their website with Netmagic earlier, the telecom service provider was

satis�ed with Netmagic’s agility, expertise and support in o�ering managed hosting

solutions. Hence, they decided to partner with Netmagic again for hosting the

ecommerce portal. The �exibility, agility and the personal intervention of the top

management were the key factors for choosing Netmagic.

Other factors that helped the telecom service provider in making a decision were:

Netmagic’s personal approach to the company’s problems and their willingness to

resolve things, Netmagic team’s sound knowledge of the entire datacenter

infrastructure that went beyond the framework of a customer-vendor relationship,

immediate response to queries or issues, �exible and agile services. Besides, the

enterprise wanted a partner who would engage actively in joint solution architecting

and be able to develop strategic solutions with lightening speed.

Security of customer information stored on the portal was an important factor for the

telecom service provider, especially, from the viewpoint of conforming to guidelines set

by Information Security Act and Telecom Regulatory Authority of India (TRAI). There

were two aspects to security – Vulnerability Assessment and Penetration Testing

(VAPT) for the hardware & network and application security.

The telecom service provider began operations in India in 1990s and subsequently

became one of India’s leading mobile service providers. Using its global expertise from

operations in over 31 countries, and a very strong understanding of local markets, it

consistently provides its customers the best in the telecom industry.

Responding to an increased demand fromits customers to access its services and

products anytime anywhere, the company decided to rollout an ecommerce portal that

enables its customers to purchase various products online. With space constraints in

their own datacenter and the need to provide their customers with a secure and highly

available online experience, the telecom service provider decided to partner with the

expert team at Netmagic, who could support them at every stage. Read more to �nd out

how this partnership resulted into signi�cant business bene�ts for the company.

Case Study – IDC and Managed Hosting

The business enterprise hadalso developed some internal processes for security of

customer information stored on their portal. Netmagic abided by all the recommended

security policies and guidelines. Netmagic also sends monthly reports about possible

attacks (if any) to the business enterprise. The telecom service providerhas also availed of Disaster Recovery (DR) services from

Netmagic.The enterpriserecently did DR implementation for their corporate website,

the entire solution based on GSLB (Global server load balancing). Netmagic developed

the entire process for the enterprise making it the �rst of the telecom companies in India

to have this kind of a set up where automatic switch over happens should anything

happen to their primary infrastructure.

The enterprise also bene�tted by the solution-on-demand capability of

Netmagic.Netmagic handles thecomplete server management andSLAs for their

ecommerce portal. The telecom service provider had initially rolled out infrastructure

for the e-commerce portal in 2009 in Mumbai on a pilot basis onservers that were 32-

bit. In 2011 when this service was extended to whole of India, the enterprise saw a huge

response and the tra�c to the portal increased tremendously. To manage the

increasing tra�c on the portal, the enterprise realized that they needed a highly

available infrastructure and any downtime was unacceptable.After discussing the

possible options, Netmagic’s Database (DB) team suggested moving to a 64-bit

operating system and a high availability Oracle10g RAC server vis-à-vis the existing 32-

bit OS to improve the database performance. This was needed, as the enterprise had to

upgrade their existing server farm to 64-bit – pull out existing servers and upgrade them

from 32-bit to 64-bit and reinstate the hardware. The upgradation from 32-bit to 64-bit

resulted inbetter throughput output from the hardware investments that the telecom

service provider had already made.Today the company’s entire database and server

management for their online properties istaken care of by Netmagic.

Key Bene�ts

Ÿ A highly secureinfrastructure enabled by CNAM and VAPT ensures utmost safety of critical end-user information, in compliance with the Information Security Act of India and TRAI guidelines

Ÿ High availability of IT infrastructure and bandwidth along with 99.99% uptime SLA and low latency for their ecommerce portal ensured enhanced and consistent customer experience

Ÿ Upgrading from a 32-bit to 64-bit operating system for servers has increasedthe life of IT infrastructureby 3 years resulting in cost-reduction and increase in e�ciency. Subsequently, the company can now handle 35% additional growth

Ÿ Scalableand �exibleIT infrastructure to supportfuture projects and growth

Ÿ Quick turnaround time, round the clock support, maintenance and technical expertise leading to improved performance levels

Ÿ 100% availability and �exible bandwidth to match volatile tra�c loads and improving customer experience

Ÿ Signi�cant cost e�ciencies as a result of shift from CAPEX to OPEX model

Ÿ Agility to respond to a dynamic business environment

The telecom service provider realized the following key bene�ts:

Case Study – IDC and Managed Hosting

Key TakeawaysAgility to respond to customer needs, a scalable infrastructure that can be scaled up or

downon-demand, 99.99% uptime SLA and cost e�ectiveness are some of the

business bene�ts that the telecom service provider has realized out of the engagement

with Netmagic. The enterprise has bene�tted greatly by the �exibility and commitment

of Netmagic to suggestvarious solution options. The business enterprise recently

conducted an upgrade of their existing hosted infrastructure from 32-bit to 64-bit

con�guration with Netmagic. As a result, they have been able to increase the life of their

IT infrastructure by almost 3 years and this has in turn helped the company to handle an

additional growth of 35%. The utility computing service provisioning model o�ered by

Netmagic is a great value addition by being cost competitive without compromising on

quality of service. The telecom service provider now has dedicated hosted

infrastructure, where the entire IT infrastructure requirements: from rack colocation of

dedicated servers to �rewall and backup solutions are managed by Netmagic. Security

levels for IT infrastructure (hardware & network) and application security as

recommended by the Information Security Act and TRAI guidelines are well taken care

of by VAPT, CNAMservices from Netmagic. The enterpriseis also the �rst telecom

company in India to have an automatic switch over to the DR infrastructure should

anything happens to its primary infrastructure. The business enterprises’ relationship

with Netmagic is akin to working with their dedicated in-house team. In the telecom

service provider’s business, speed is of utmost importance as the costs for an

opportunity lost can be very high. Round the clock availability of Netmagic’s team to

resolve even minor issues in the most e�cient way ensures that

the enterprise does not lose out on any business opportunity.