MODULE 4 CASE STUDY II

CASE STUDY IIHACIENDA SEÑORÍO DE NEVADA

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Hacienda Señorío de Nevada is an hotel and wine cellar located in a country house called “la bodega”, and it has been built keeping the local architecture style, combining rustic and modern styles, designed by a well known local architect, specialized in andaluosian architecture.The complex is located among Granada and the coast, at the foot of Sierra Nevada mountain.

HISTORY AND DESCRIPTION

The Hacienda is located in the Lecrin Valley, 10 min. far from Granada City and 20 min. far from the mediterranean sea, at 750 m. over the sea level, in a place with a perfect clime for the vineyard and with soils very rich in minerals.

The Hacienda estate comprises 21 ha. of vineyards, the cellar and a brand new hotel and restaurant.

History:

First owner

1º Stage: plantation of vineyards.

2º Stage: (1996) construction of the first cellar and one large meeting room, gardens and swimming pool.

Second owner (group of local entreperneurs):

3º Stage: (2008) modernization of the cellar.

4º Stage: construction of the Hotel (2011) .

The winery is member of the Centre D'Etudes et D'Information Oenologiques, of Bordeaux, which director, Christophe Coupez, has been giving his advidse to the cellar for years.

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Ctra. de Cónchar s/n, Villamena - Granada (Spain)

LOCATION

DATA & FIGURES OVERVIEW

PROPERTY EXTENT

Extension: 21 Ha

Altitude: 750 m. meters above sea level

Clime: Mix of continental (high mountain) and Mediterranean

Soils: slate and clay

Grape types: Cabernet Sauvignon, Merlot, Syrah and Tempranillo

Annual production: 70.000 bottles

AGRICULTURAL PRODUCTSGrapes

FOOD PRODUCTSWine (Produced under Denominación de Origen Vino de Calidad de Granada quality certification)

MODULE 4 CASE STUDY II – H. Señorío de Nevada

ACTIVITIESAgriculture (vineyards)AccomodationRestaurantSpaMeetingsGuided Visits to the wine cellarCourse introduction to wine tasting Horse Rides

ACCOMMODATIONS18 superior double rooms3 junior suites1 superior suite

COMMERCIALISATIONWine (70% local demand, 30% export)

DATA & FIGURES OVERVIEW

MODULE 4 CASE STUDY II – H. Señorío de Nevada

PROCESS GRAPHIC REPRESENTATION

MARKETING&

COMMERCIALISATION

CELLAR ADMINISTRATION

HOTEL /RESTO/EVENTSADMINISTRATION

FARMINGDIDACTIC VISITSHORSE RIDING

WINE TASTING COURSES

WINE PRODUCTIONHOTEL

RESTAURANTEVENTS

KEY PROCESSES

SUPPORT PROCESSES

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Process Description Competence Description Level

Knowledge on basic organic farming laws and certification procedures.

To be able to respect the procedures for organic farming certification.

2

Seasonal agricultural works in the vineyard.

To be able to perform agricultural operations according to the organic procedures.

3

Enrichment with organic fertilizers. To be able to perform a rational fertilization for the vineyard.

3

Harvest of grapes. To be able to organise and perform harvest and transport to the cellar in the optimal conditions.

3

Wine production To be able to process all the stages for elaboration and maturation of different kinds of wine.

4

KEY PROCESS DESCRIPTION: FARMING AND WINE PRODUCING

MODULE 4 CASE STUDY II – H. Señorío de Nevada

KEY PROCESS DESCRIPTION: ACCOMODATION AND RESTAURANT

Process Description Competence Description Level

Customer reception and needs satisfation

To be able to receive guests and manage their staying

3

Maintainance and management of gardens and swimingpool

To be able to maintain and manage the gardens around the hotel and the swimming pool

3

Maintainance and management of buildings

To be able to maintain and manage the buildings

3

Management of hotel and restaurant reservations.

To be able to control and manage all the reservations, either from individuals, groups and touroperators.

4

Restaurant management and choice of traditional menus

To be able to manage the restaurant and choose special menus for events

4

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Process Description Competence Description Level

Organisation of other activities To be able to programme different complementary activities and to prepare the instalations for them (horse riding, trekking, canyoning, etc.)

1

Guided visits to the vineyards and wine cellar

To be able to manage guided visits and didactic programs of learning for groups

3

Organization of special events (celebrations, business events, etc.)

To be able to organise large events and celebrations

4

KEY PROCESS DESCRIPTION: EVENTS AND VISITS

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Process Description Competence Description Level

Organic certification procedures (linked to external control)

To be able to manage the organic certification procedures

2

Hotel bookkeeping and administration

To be able to manage bookkeeping and hotel administration

3

Restaurant management To be able to manage the stock control, purchases, accountig, etc.

3

Human Resources Selection and management of human resources, monthly payslips, etc..

3

Events, visits and other activities administration

To be able to manage the accounting related to complementary activities (events, and other activities)

3

Wine and agricultural production bookkeeping and administration

To be able to manage bookkeeping for wine production and farm administration.

4

SUPPORT PROCESS DESCRIPTION: ADMINISTRATION

MODULE 4 CASE STUDY II – H. Señorío de Nevada

SUPPORT PROCESS DESCRIPTION: MARKETING & COMMERCIALISATION

Process Description Competence Description Level

Marketing of wine To be able to lead the marketing of the wines.

3

Management supervision and commercial organisation of buying goods and selling products

To be able to supervise and manage the commercial organisation of the establishment.

4

General marketing of restaurant, hotel, and holistic activities

To be able to design an overall strategy for placing in the market the variety of things offered.

4

Commercialisation on-line (hotel) To be able to control all the on-line commercial channels for the hotel.

4

Commercialisation through tour operators (hotel)

To be able to control all the traditional (tour operators) commercial channels.

4

MODULE 4 CASE STUDY II – H. Señorío de Nevada

CORPORATE FLOWCHARTProperty(Society)

Organic Certification(outsourced)

Hotel Reception

Administration Department

FarmManager

Wine Cellar Manager

Harvest seasonal workers

Landworkers

Maintennance

Chambermaids

MODULE 4 CASE STUDY II – H. Señorío de Nevada

Restaurant and Events

Manager

Waiters (regular and

seasonal)

Chef and seasonal assitants

General Manager

Wine production external

advisor (chemist)

Seasonal workers for harvest time

INNOVATION & SWOT ANALYSIS

KIND OF INNOVATION STRENGTHS &OPPORTUNITIES

WEAKS &THREATS

First integration of high quality hotel and winery in the south of Spain.

Important bet on traditional architecture.

Location not far from a motorway, so excellent accesibility from Granada city and from the coast.

High seasonability of demand.

Wide offer of high standard hotels in Granada (10 min.)

Sinergies between the meeting rooms, and the hotel.

Isolation: lack of activities and other touristic activities in the surroundings.

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

http://www.senoriodenevada.es/EN/

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

MODULE 4 CASE STUDY II – H. Señorío de Nevada

https://www.youtube.com/watch?v=P22C8xo4_kk

MODULE 4 CASE STUDY II – H. Señorío de Nevada

https://www.youtube.com/watch?v=XGfQaVqN2oA

MODULE 4 CASE STUDY II – H. Señorío de Nevada

https://www.youtube.com/watch?v=DTiytPmbQ0g

MODULE 4 CASE STUDY II – H. Señorío de Nevada

https://www.youtube.com/watch?v=A2GMNDZviUU

MODULE 4 CASE STUDY II – H. Señorío de Nevada

https://www.youtube.com/watch?v=PTNZ2O8Vn04