Case Study for Inn at Langley

at L ANGLEY

Inn at LangleyCase Study - Lettisia Toha

2Lettisia Toha • Inn at Langley • Case Study • 2015

IntroductionFrom humble beginnings as a blackberry patch, the resort’s

owners, Paul (a former mayor of Seattle) and Pam Schell,

created the Inn at Langley in 1989. Today the Inn at Langley

is one of the most awarded resorts in the Pacific Northwest.

Perched above the Saratoga Passage, this Whidbey Island

retreat boasts iconic coastal and mountain views from every

room. Take in the Cascades from your spacious porch-style

balcony. Soak up that view in your oversized jetted tub.

Lounge by your wood-burning fireplace as the sun sets

pink across the Sound. Sip wine from our award-winning

cellar or one of the local wineries. Sleep with your sliding

door ajar so you can listen to the waves. Drift away. Dream.


Creative BriefBACKGROUND: The Inn at Langley is a luxury inn located on a small port

town named Langley about a half-hour ferry ride away from Seattle. Its’

popularity and reputation is well received by both locals and from travellers

around the world. The Inn prides in its grand architectual design, beautiful

views, peaceful ambience, award-winning restaurant and relaxing spa.

PRICING: One night at the Inn costs from $200 to $300 depending on dates.

TARGET AUDIENCE: Adults from higher income

households and high-budget tourists

STRATEGY: To create an elegant, sophisticated and effective design

that’s conservative in color and use logotype to be straightforward

instead of using icon. Design solution should have a luxurious feel.


Inn at Langley Logo

at L ANGLEY

The Inn at Langley Brand is the sole

logo to represent the company.

The concept behind the logo is an

approach to providing comfortable,

holistic, safe and sophisticated home-

away-from-home for guests.


Primary Color

at L ANGLEY

Pantone 476CCMYK: 32/67/63/78RGB: 78/54/41HTML: #513127

Pantone 470CCMYK: 7/70/99/38RGB: 164/90/42HTML: 9B4D1B

Standard Logo

The color palette for Inn at Langley has been

chosen to create a feeling of sophistication,

dependability, trust and stability.

Inn at Langley logo may never be shown in

other colors except solitary white.

B&W Logo

CMYK: 0RGB: 255/255/255HTML: FFFFF

at L ANGLEY

Pantone 476C

Pantone 470C


Typography

Chaparral Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Mohave


Logotype is the best solution for this project. Letterform

design for the word The Inn is to give personalized look

while script style conveys class, elegance and sophistication.

For the at Langley word, we used Chaparral Pro

Regular because Chaparral Pro’s serif style reflects

confidence in the stability, dependability and

our seriousness of the Inn’s customer service.

The Minion Pro and Mohave are supporting

type fonts for the promotional collateral.

Minion Pro Regular



Business Cabinet


Welcome Card


Door Signs & Breakfast Order Form


Brochure

Case Study for Inn at Langley

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