Marston’s is a FTSE 250 company involved in the brewing of beer and running of pubs and restaurants nationwide. They operate over 1,700 pubs across the UK, with over 13,000 members of staff.

Marston’s needed a system that provided pub managers with access to their internal data, business tools and vacancy management as well as providing them with the latest point of sale materials, HR guidelines, training guides and marketing materials. The system would replace the existing extranet that served 13,000 staff nationwide.

They were also looking for a digital asset management system that would enable their head office and internal marketing teams to share, distribute and collaborate on all of their centrally produced content.

Case study

Freestyle Partners is an award-winning asset management system developed in collaboration with some of the world’s biggest brands.

The challenge

Each Marston’s pub required the ability to provide a customised experience for patrons without diluting the Marston’s brand. This meant every pub needed access to all the latest on-brand information, POS and marketing materials while being able to maintain an individual identity. Marston’s also required centralised management tools, so each pub could advertise vacancies and access all the company’s internal business tools from one location. As capabilities vary across different pubs, the solution needed to be easily accessible with an intuitive, simple-to-use interface.

Get in touch: +44 1926 652 050 | help@freestylepartners.co.uk | www.freestylepartners.co.uk

Our solution

Using the comprehensive asset management features in Freestyle Partners, we were able to provide a platform for Marston’s to manage all their POS materials, HR guidelines, training guides and marketing materials.

Custom plugins can also be created within Freestyle Partners. As a result, we were able to create bespoke functionality that enabled the automatic creation of pub and pub manager profiles within the system based on integration with their internal SAP system. Marston’s pubs around the country had seamless access to this content.

In addition, we created a custom plugin to allow integration with all of Marston’s business tools and vacancy management systems, allowing them to use Freestyle Partners as an extranet for pubs and staff.

Due to the flexibility of Freestyle Partners and its comprehensive security model, Marston’s also utilised the system as a collaboration tool. Both the Internal Marketing and Communications teams used this functionality to great effect and it enabled the team at Head Office to manage all of the company’s asset production and management.

The result

Marston’s use of Freestyle Partners is a great example of how this digital asset management system can be used as a business-critical tool. As well as improving communication and collaboration across a complex, dispersed organisation, the system has delivered operational efficiencies felt by all staff.

Get in touch: +44 1926 652 050 | help@freestylepartners.co.uk | www.freestylepartners.co.uk