Case study e-commerce: Run Colors
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Transcript of Case study e-commerce: Run Colors
Case Study eCommerce Run Colors
Run Colors is an innovative company with long experience in the footwear sector. Its offer includes sports shoes of the most famous brands worldwide. Brand profile has 500 thousand users on Facebook.
Case Study eCommerce Run Colors
Najważniejsze wyzwania eCommerce:- Przygotowanie infrastruktury serwerowej gotowej do obsłużenia dużej ilości ruchu na stronie- Stworzenie integracji z programem magazynowo-księgowym firmy Insert- Odświeżenie designu i przygotowanie sklepu według najlepszych standardów responsive web design- Stworzenie inteligentnych grup rabatowych.
The most important eCommerce challenges
Preparing server infrastructure to handle heavy traffic
Creating integration with warehousing and accounting software by Insert
Refreshing the designand preparing the shop in line with the best responsive web design standards
Creating intelligent discount groups
Integration with Insert
New Run Colors shop is integrated with the warehousing and accounting software by Insert. i-systems integrator collects and distributes the selected information between the selling system and ERP software.
Integration with the warehousing and accounting software
Integration with Insert
The new item is the Warehouse module, which enables to placeinformation on all warehouses in the system.
Thanks to it it is possible to select the main warehouse and specify the priority of the other locations.
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Advanced integration with Allegro
Managing Allegro account setting, placing the offers (auctions), order handling etc. take place via the dedicated panel.
Advanced integration with Allegro
Innovative design based on the brand value
Run Colors is not only e-shop but also designer brick-and-mortar stores. The store in Warsaw regularly houses legendary lifestyle parties.
Innovative design based on brand values
Responsive Web Design
Responsive Web DesignBased on the brand characteristic details the e-shop was prepared in Responsive Web Design which enables to display websites on any device. The responsive website enables to reach a greater number of prospective customers, reduces modification-related costs and improves website positioning in Google browser.
Smart discount groups
The smart discount group functionality is based on the ability to create specific group of products with particular parameters, e.g. by category, manufacturer or colour. Each of them can be ascribed different discount voucher valuesand select if the voucher is to be applied to the entire basket or only to some specific, selected products.
Smart discount groups
Implementation results
Run Colors is a fully responsive, innovative website. Moving eCommerce system to i-systems software and using cloud hosting infrastructure ensure efficient handling of great numbers of unique users. The integration with the warehousing and accounting software improved the service level and customer satisfaction.
Implementation result
“Cooperation with i-systems enabled us to adapt the e-shop to eCommerce trends.
Now, Run Colors is ready for new challenges.”
Mateusz Pacocha owner of Run Colors
Design and implementation: contellio.com
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