Case Study e-commerce: Pitbull

Case Study e-commerce: Pitbull

www.i-systems.net

Case Study e-commerce Pitbull

Pitbull Promotion company runs two online stores – pitbull.pl and pitbullcity.pl, which offer Pitbull sportswear as well as clothes from other producers. Pitbull West Coast has been in business for 27 years now, constantly expanding its product range and gaining more and more customers. Along with company’s development, a need to implement dedicated e-commerce solutions, that will support online sales of the brand, appeared.


Cooperation with i-systems allowed to create brand-new online store. The scope of activities covered: optimization of business processes, dedicated modules supporting customer service, system adapted to international sales.


e-commerce challenges

Creation of the new design of online stores, coherent with the visual identity of the brand

Integration and work automation of several warehouses

Extension of functionalities associated with complaints and returns

Creation of loyalty programmes

Adaptation of the system to cross-border sales

Automation of business processes

Instead of manual, time-consuming data entering, a Subiekt GT system has been introduced. Warehouses module allowed to manage products in both warehouses, decreasing the risk of error occurence, due to the product unavailability.



Current system automatically completes the order from the main warehouse, taking missing products from the subsidiary one. Therefore, the employee does not have to get products from two different warehouses, but only from one.

System that supports global sales

Online stores pitbull.pl and pitbullcity.pl have been adapted to international sales. The new system is also available in English and allows transactions in EUR. Thanks to extended validation, the customer is alerted about any errors in zip code. Therefore, the system can print waybills automatically.

System that supports global sales

Advanced modules supporting customer service

Advanced modules supporting customer service

RMA module, which from panel level allows the customer to make a request for complaint or ask for exchange, has been implemented at Pitbull Promotion online stores. The system creates separate complaint documents for every product and gives an opportunity to create different complaint statuses.

Loyalty programme

Premium Points Module is a functionality, which encourages the customer to online shopping, because he or she can collect points for placed orders or recommendation. Points can be exchanged for products available in the online store, and administrator decides about the number of points granted to the customer.

Loyalty programme

New functionality

Frequent not collecting the orders by the customer generates additional logistics costs. To solve this problem, a Blacklist Module has been introduced. It enables the administrator to contact the customer and discuss the details of transaction or cancel the order.

A functionality that decreases a number of not collected orders

The new layout of online stores

Pitbull West Coast clothing is addressed to active people. To highlight the durability of clothes and urban character of the company, a new logotype of pitbullcity.pl has been created. In addition, online shops have new layout, which is modern and consistent with pro-corporate values of Pitbull Promotion.

The new layout of online stores

shield city new logo

“Integration of the system with the Subiekt GT ERP, as well as implementation of the module responsible

for a smooth cooperation between several warehouses, has automated processes, connected with execution of orders placed

by our customers, in a considerable way. Our brand-new e-commerce system is adapted to international sales

and dedicated functionalities, such as: extended RMA module, or loyalty programmes, allows our customers to perceive us,

as a company, which is focused on positive and long-term relations. i-systems company has created a new design

of our online stores, which we and our customers find very attractive. The number of online customers grows constantly,

therefore we will continue to develop e-commerce system, implementing new, interesting functionalities.”

Michał Kautz the owner of Pitbull Promotion

www.i-systems.net

Design and implementation: contellio.com

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Case Study e-commerce: Pitbull

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