Case Study: Dulwich OnView - unpublished extract from International Communications Strategy

8/9/2019 Case Study: Dulwich OnView - unpublished extract from International Communications Strategy

1/9

Hgrovgmrhigma Niccughnmrhig~ rvmrolx _gtufah~òb oprvmnr Nm~o rubx; Bua|hn` IgUho|Murìv~; ^hahm Nmcfho % Xmgl#Cmx Iih

HGROVGMRHIGMA NICC_GHNMRHIG^ RVMROLX

_GT_FAH^@OB OPRVMNR NMÔ ^R_BX; B_A\HN@ IGUHO\

N@MTROV; NIGGONRHGL NICC_GHRHO^

Murìv~ Giro

Rò eiaai|hgl h~ mg ugtufah~òb nm~o ~rubx

|`hn` |m~ |vhrrog eiv rò fiij

Hgrovgmrhigma Niccughnmrhig~ ^rvmrolx |`hn` H ni#murìvob |hr` ^haho Nmcfho' \o

`mb rii cun` cmrovhma eiv rò fiij mgb goobob ri lho tvhivhrx ri hgrovgmrhigma nm~o

~rubho~ ~i m gucfov ie _J nm~o ~rubho~ |ovo voaunrmgrax bvittob evic rò ehgma fiij!

r`h~ igo ig Bua|hn` IgUho|! fohgl igo ie ròc'

Bua|hn` IgUho| |m~ m fail tvikonr |`hn` H nvomrob mgb booaitob eiv rò Evhogb~ ie

rò Bua|hn` Thnruvo Lmaaovx mgb opoctaheho~ rò tvhgnhtao~ ie gig#`hovmvn hnma

niaamfivmrho |ivjhgl mgb murògrhn oglmlocogr mgb rvu~r | hn` mvo eiugb hg

~unno~~eua ~inhma cobhm tvikonr~' Rò tvikonr |ig rò Fo~r ^cmaa Cu~ouc~ \of~hro

64=4 mr rò Mvn hcu~o Nigeovogno! m cmkiv nigeovogno |hr`hg rò cu~ouc~ mgb

òvhrmlo ~onriv'

Hgrovgmrhigma Niccughnmrhig~ ^rvmrolx |m~ gichgmrob eiv rò ER Liabcmg ^mn`~

Fu~hgo~~ Fiij ie rò Xomv M|mvb 6448'

Xmgl#Cmx Iih! Mtvha 64=4

R`h~ |ivj h~ ahnognob ugbov rò Nvomrho Niccig~ Mrrvhfurhig#Gig#Niccovnhma#Gi Bovhmrho \ivj~ >'4_gtivrob Ahnog~o' R`h~ comg~ hr cmx fo ~`mvob eiv gig#niccovhnma tuvti~o~ tvihbob xiu mrrvhfuro hr ri

Xmgl#Cmx Iih! |||'eu~higho|'ni'uj mgb xiu bi gir marov! rvmg~eivc! iv fuhab utig r`h~ |ivj' Ri ho| mnitx ie r`h~ ahnogno! h~hr`rrt;))nvomrhoniccig~'ivl)ahnog~o~)fx#gn#gb)>'4) iv ~ogb m aorrov ri NvomrhoNiccig~! =44! ^mg Evmgnh~ni! Nmaheivghm 82=4?! _^M'

=
http://www.fusionview.co.uk/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://www.fusionview.co.uk/http://creativecommons.org/licenses/by-nc-nd/3.0/


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ZRò n`mtrov itog~ |hr` rò eiaai|hgl hgrvibunrhigS

Cmgx ~inhma cobhm riia~ mvo mmhamfao igahgo evoo iv mr ovx ai| ni~r! |`hn` cmjo~ r`h~

eivc ie cm~~ niccughnmrhig om~hax mnno~~hfao ri mgxigo iv mgx lviut! volmvbao~~ ie

ròhv fublor' R`h~ comg~ r`mr ~inhma cobhm nmg fo m ti|oveua niccughnmrhig riia eiv

rì~o |ì |iuab iròv|h~o fo cmvlhgmah~ob |hr`hg ròhv ~inhorx iv fx cmhg~rvomc#

einu~ob rvmbhrhigma cobhm' R`viul` fail~ mgb iròv igahgo riia~! ~un` lviut~ nmg cmjo

ròhv ihno~ òmvb maigl~hbo o~rmfah~òb fvmgb~ ~un` m~ go|~ |of~hro~ mgb

nivtivmrhig~ m~ |oaa m~ ogrovtvh~o~ nmrovhgl ri cmkivhrx hgrovo~r~' Ròx nmg ma~i fxtm~~

rò lmrojootov~ ie rvmbhrhigma cobhm mgb r`h~ h~ o~tonhmaax octi|ovhgl hg ~inhorho~

|òvo tvo~~ evoobic mgb rò evoobic ie tov~igma optvo~~hig h~ vo~rvhnrob'

înhma ogrovtvh~o~ nmg ma~i u~o ~inhma cobhm riia~ ri fuhab igahgo niccughrho~ gir ku~r

mviugb ròhv fu~hgo~~ fur m~ ròhv nivo fu~hgo~~ hr~oae! booaithgl go| ~ovhno~

nigbunrob ogrhvoax igahgo r`mr |iuab `mo foog ugr`hgjmfao foeivo'

'

ZRò ugtufah~òb oprvmnr eiaai|~S

MVR MGB N_AR_VO

Igo ie ni#murìv Iih~ tvikonr~! Bua|hn` IgUho|=! haau~rvmro~ ì| m fail nmg òat ri

vomn` m evo~` bocilvmt`hn |`hn` mg ivlmgh~mrhig~ rvmbhrhigma cmvjorhgl corìb~ cmxfo ehgbhgl bheehnuar ri oglmlo |hr`' Rò Evhogb~ ie Bua|hn` Thnruvo Lmaaovx 6 mvo mg

hgbotogbogr gir#eiv#tviehr lviut r`mr vmh~o~ eugb~ ri ~uttivr rò op`hfhrhig~ tvilvmcco

mgb ~tonhehn tvikonr~ ie rò îur` Aigbig fm~ob Bua|hn` Thnruvo Lmaaovx>' Evhogb~

nmg ~hlg ut eiv cocfov~`ht ri rmjo mbmgrmlo ie rò ~tonhma bh~niugr~ mr rò Lmaaovx

mgb bi gi civo r`mg r`mr' Fur cmgx ma~i rmjo tmvr m~ mnrho iaugroov~! lhhgl ròhv

rhco mgb ~jhaa~ eiv evoo' Cmgx ie rò Lmaaovx,~ ci~r tituamv oogr~ # nignovr~! aonruvo~!

bhggov~! tmvrho~! h~hr~ orn # mvo ogrhvoax ivlmgh~ob fx rò Evhogb~ ig m iaugroov fm~h~'

= `rrt;))|||'bua|hnìgho|'ivl6 `rrt;))bua|hn`thnruvolmaaovx'ivl'uj)evhogb~)boemuar'm~tp> `rrt;))|||'bua|hn`thnruvolmaaovx'ivl'uj)

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Rò Lmaaovx h~ hg rò òmvr ie rò aomex! `hl`#ogb Aigbig ~ufuvf ie Bua|hn` Uhaamlo! |hr`

hr~ chaahig tiugb ìco~! |oaa#ri#bi tvieo~~higma~ mgb o~rmfah~`cogr mhv' Ig rit ie r`mr!

m~ m |ivab#nam~~ mvr lmaaovx ~tonhmah~hgl hg Fmvi}uo mvr mgb Iab Cm~rov~! rò Lmaaovx

`m~ ierog foog tovnohob m~ voaomgr igax ri ti~` toitao2' Rò ròg N`mhv ie rò

Evhogb~! Hglvhb Fom{aox! |m~ joog ri òat ~`mjo r`mr hcmlo mgb oglmlo m xiuglov!

`httov! cuarh#nuaruvma lviut ie toitao gir ku~r ri nico ri rò Lmaaovx fur ma~i ri kihg rò

Evhogb~' Hglvhb mgb H cor fx n`mgno `mhgl bvhgj~ igo ooghgl mr m ainma gohl`fiuv~

ìu~o! Iih vonmaa~ mgb |òg ~ò |m~ roaahgl co mfiur ì| ~ò |mgrob ri vomn` rò

xiuglov 64# mgb >4#~icor`hgl Aigbigov! gmruvmaax H ~mhb! \`mr xiu goob h~ m fail'

M~ |o `mo ~oog hg omvahov n`mtrov~! rò chaaoghma~ iv 64#~icor`hgl~ tvoeov ri ehgb

ròhv hgeivcmrhig mgb ogrovrmhgcogr igahgo! ogkix oglmlhgl hg ~inhma gor|ivj~ mgb

~inhma cobhm ~un` m~ fail~ mgb hboi ~`mvhgl ~hro~' He rò Evhogb~ |mgrob ri mttoma ri

r`h~ lviut ie toitao! ròx goobob ri fo hg rò ~mco tamxlviugb' Rò Evhogb~ mnrhhrho~

~un` m~ bhggov tmvrho~! bmx#rhco mvr rmaj~ mgb emchax eug oogr~ logovmaax rogbob ri

voeaonr mg iabov! emchax#ivhogrob bocilvmt`hn ie iaugroov~ mgb tmvrhnhtmgr~' Fom{aox

`mb mavombx hghrhmrob m gucfov ie go| voma |ivab mnrhhrho~ ri mrrvmnr m xiuglov mgb

civo bhov~o bocilvmt`hn! hgnaubhgl m ehac ~inhorx! LmaaovxEhac' Iih nigrhguo~! H

optamhgob r`mr m fail |iuab fo hboma eiv oglmlhgl m xiuglov! |hvob nvi|b |ì |ovo

niceivrmfao ~inhmah~hgl mgb hgrovmnrhgl igahgo'

Iih ~or mfiur booaithgl rò ~rvmrolx eiv rò fail tvikonr mgb ~orrhgl ut rò ~hro u~hgl

rò evoo faillhgl tamreivc \ivbtvo~~'nic' Rò jox nvhrovhm eiv Iih hg turrhgl riloròv

rò ~rvmrolx |ovo; om~o ie u~o! gi iv ai| ni~r mgb ~rvomcahgob niaamfivmrhig riia~' Rò

fail tvikonr |iuab gir fo ieehnhmaax eugbob iv vo~iuvnob fx rò Evhogb~ iv rò Lmaaovx!

rò iaugroov faillov~ |iuab ci~r ahjoax `mo gi ron` iv faillhgl optovhogno mgb

|hr` gi ieehno~ iv tvoch~o~! rò |ìao tvikonr |iuab `mo ri fo vug hvrumaax' Ci~r

~hlghehnmgrax! mgb hg joothgl |hr` rò ~inhma cobhm orì~! rò tvikonr goobob ri fonico

~oae#cmgmlhgl |hr` gi#igo hg n`mvlo mgb oovxigo fohgl mfao ri |ivj riloròv

~omcao~~ax evic ròhv hgbhhbuma nicturov~ mr ìco'

Hg rò comgrhco! Fom{aox folmg ri aiij eiv iaugroov~ ri òat |hr` rò igahgo fail

tvikonr mgb tvieo~~higma |vhrov~! obhriv~! cmvjorov~! tìrilvmtòv~! BK~! cu~hnmg~

mgb ehac#cmjov~ ainmrob hg rò ~uvviugbhgl mvom~ foxigb Bua|hn` ieeovob ròhv rhco'

Rò~o |ovo opmnrax rò chpob mlo lviut mgb |hbov vmglo ie toitao r`mr Fom{aox `mb

foog ìthgl ri fvhgl hg ri rò Evhogb~' î! rò fail tvikonr hr~oae! volmvbao~~ ie hr~ igahgo

2 `rrt;))bua|hnìgho|'ivl'uj)6440)462

>


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tvo~ogno! `mb rò oeeonr ie mrrvmnrhgl m go| rxto ie iaugroov ri rò Evhogb~ fvhglhgl

|hr` ròc ròhv i|g |hbov gor|ivj ie evhogb~ mgb nigrmnr~' Igo ie rò iaugroov~

optamhg~ òv vom~ig eiv lorrhgl hgiaob; Bua|hn` IgUho| h~ ~icor`hgl bheeovogr mgb m

fhr nurrhgl oblo' Rò nigrogr ie rò fail! ròg! |iuab fo ~`mtob fx r`h~ evo~` nvomrho

rmaogr mgb ~i ~tomj ri rò jhgb ie mubhogno |ì niuab niggonr hg m voma |mx |hr` r`h~

go| lviut ie Evhogb~'

Rò faillhgl romc h~ ogniuvmlob ri cmgmlo hr~oae mgb Iih nvomrob rò ~x~roc~ mgb

~rvunruvo~ ri ogmfao r`h~ tvino~~' Ròvo h~ m nivo romc ie obhriv~ mgb m |hbov lviut ie

voluamv nigrvhfuriv~' Iih optamhg~! \o u~o rò rovchgiailx voeovognhgl tvhgr kiuvgmah~c

fonmu~o |o eoar hr |iuab fvomj bi|g rò fmvvhov ri ogrvx' Hg rò nigropr ie Bua|hn`

Thnruvo Lmaaovx! toitao niuab civo om~hax ocfvmno rò nignotr ie mg igahgo cmlm{hgo

r`mg m fail' Omn` cocfov ie rò romc nigrvhfuro~ mvrhnao~! tìri#~rivho~! ehac~ mgb

tibnm~r~ m~ ròx |h~`' Ròx mvo ma~i ogniuvmlob ri nicch~~hig nigrogr evic iròv~!

rmjhgl rò vo~tig~hfhahrx ròg ri obhr mgb utaimb r`mr nigrogr igri rò fail' Rò obhriv~

bi gir ~or rò obhrivhma tiahnx fur vmròv ~roov hr mgb ma~i rmjo ruvg~ hg rò viao ie Mnrhgl

Obhriv! r`mr h~! rò obhriv ig burx |ì boma~ |hr` niccogr~! boma~ |hr` }uovho~ mgb

~ufch~~hig~ evic rò logovma tufahn' Ròvo h~ m fh#cigràx Obhrivhma Tamggov ~i maa rò

iaugroov~ nmg ~oo |`mr mvrhnao~ mvo ahgob ut eiv rò |ooj~ mòmb r`h~ mihb~

butahnmrhig mgb ogniuvmlo~ mvhorx mgb bhov~hrx hg rò nigrogr' Ròvo mvo ma~i

gucoviu~ @i| Ri luhbo~ mgb m lvi|hgl jgi|aoblo fm~o nvomrob fx Iih mgb mgiròv

iaugroov! |of bo~hlgov mgb ~inhma cobhm rvmhgov! Mglho Cmnbigmab'

Rò civo ierog m fail h~ utbmrob |hr` go| nigrogr! rò civo ahjoax hr mgb hr~ nigrogr h~

ri fo eiugb `hl` ut hg Liilao ~omvnò~ ~i hg ròivx ~i ròvo h~ mg mbmgrmlo he xiuv

fail h~ utbmrob evo}uograx' î rò ifhiu~ r`hgl ri bi h~ ri tufah~` m fail ti~r oovx

bmx! h~gr hr9 Fur |òg nig~hbovhgl rò ci~r mttvitvhmro ~rvunruvo eiv Bua|hn` IgUho|!

hr |m~gr ku~r mfiur mhchgl eiv `hl` Liilao vmgjhgl~' Iih goobob ri rmjo hgri mnniugr

|`mr |iuab |ivj fo~r |hr` m aii~o mgb bhov~o romc ie iaugroov faillov~' ^ò

optamhg~! Rò vh~j iròv|h~o h~ r`mr xiu ogb ut |hr` m air ie mvrhnao~ igo |ooj he

oovxigo h~ eooahgl hg~thvob mgb gir`hgl eiv |ooj~ ig ogb |òg oovxigo h~ rii fu~x

ri fail' Hr |iuab ma~i fonico hcti~~hfao eiv iuv mnrhgl obhriv~! |ì mvo maa bihgl r`h~ hg

ròhv ~tmvo rhco! ri joot mg oxo ig |`mr |m~ lihgl ri tufah~òb ig rò fail' Fx ~orrhgl

iuv tufahnmrhig bmro~ eiv oovx Ruo~bmx mgb Evhbmx! hr lmo rò romc m ~rvunruvo ri

|ivj |hr`hg' Fail ti~r~ eiv m Evhbmx goob ri fo utaimbob hg mbmgno fx rò tvohiu~

Ruo~bmx mgb rì~o eiv rò Ruo~bmx! goob ri fo vombx ig rò fail fx rò tvohiu~

Evhbmx' Mlmhg! r`h~ h~ ovx om~x eiv oovxigo ri vococfov' Mgb hr lho~ rò mnrhgl obhriv

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m naomv evmco|ivj |hr`hg |`hn` ròx nmg nònj rò ti~r~! vmh~o }uovho~ mgb ~i ig' Rò

jox tvhgnhtao òvo h~ gir ri fo aob fx rò ron`giailx iv m ~amo ri Liilao eiv romc

fail~! romc cmgmlocogr h~ m~ cun` tmvr ie rò ~jhaa~or r`mr h~ goobob m~ cun` m~ mg

ugbov~rmgbhgl ie rò ron`giailx'

Iih ~mx~! Hg ivbov eiv romc~ ri |ivj riloròv ~ciiràx mgb oeehnhograx! xiu goob ri

`mo fiugbmvho~ mgb ~rvunruvo~ r`mr emnhahrmro r`mr tvino~~' Rò rvhnj h~ ri u~o rì~o

~x~roc~ ri ogmfao xiuv romc ri lho ròhv nvomrho mgb niaamfivmrho fo~r vmròv r`mg ri

bh~#mfao ròc iv vo~rvhnr |`mr ròx nmg bi' Cx mttvimn` hg nvomrhgl rò ~rvunruvo eiv m

~oae#cmgmlhgl romc |m~ ri rvu~r r`mr iuv iaugroov~ mvo vo~tig~hfao! mbuar mgb

tvieo~~higma~ hg ròhv i|g ahgo ie |ivj |ì |mgr ri noaofvmro rò Lmaaovx mgb rò ainma

mvom ròx aho hg' \òg xiu ~rmvr evic m tvoch~o ie rvu~r! rò tiahnho~ xiu nvomro mvo

bheeovogr evic rì~o r`mr m~~uco r`mr xiuv romc mvo ugvoahmfao mgb iur ri bh~` rò bhvr

|òg xiu aor ròc aii~o ig m fail'

Rò ~rvoglr` ie rò Bua|hn` IgUho| romc nico~ evic rò bhov~o ~jhaa~ ie rò cmgx

iaugroov~' Cmgx mvo tvieo~~higma |vhrov~! tìrilvmtòv~ mgb ehaccmjov~? mgb rò

}umahrx ie ròhv faillhgl mgb cuarhcobhm nigrvhfurhig~ voeaonr rì~o `hl` ~rmgbmvb~' Rò

hgiaocogr ie m jgi|aoblo cmgmlocogr tvieo~~higma! ^maax Mgg Ki`g~ig! òatob ri

~`mto rò fail~ vh~j cmgmlocogr tiahnx' Hglvhb Fom{aox `m~ m jox ahmh~ig viao hg

cmvjorhgl mgb tufahnh~hgl rò viao ie Bua|hn` IgUho| gir ku~r mcigl rò Lmaaovx

cmgmlocogr! hr~ Rvu~roo~ mgb rò Evhogb~ fur ma~i civo |hboax |hr`hg rò cu~ouc

mgb òvhrmlo ~onriv mgb rò logovma tufahn' Mglho Cmnbigmab! lmo rò iaugroov~

rvmhghgl hg u~hgl \ivbtvo~~ m~ |oaa m~ rò tvhgnhtao~ mgb ~rvunruvo~ ie rò niaamfivmrho

tvino~~ ie |ivjhgl riloròv m~ m hvruma faillhgl romc'

Bua|hn` Thnruvo Lmaaovx mgb rò Evhogb~ mvo bihgl oovxr`hgl vhl`r |òg hr nico~ ri TV

mgb cmvjorhgl' Jmro Jgi|ao~! @omb ie Niccughnmrhig~ mr rò Lmaaovx! mgb òv romc

tamno rò Lmaaovx hg maa rò rit ~tir~ hg rò _J mgb hgrovgmrhigma cobhm xiu |iuab

optonr! hgnaubhgl fvimbnm~r RU mgb vmbhi! cmkiv go|~tmtov~ mgb mvr~ cmlm{hgo~' Rò

Evhogb~ tamno mvrhnao~ hg ainma cmlm{hgo~ mgb bi aomeaor bvit~ hg rò ainma mvom! ròvo h~

m Evhogb~ bo~j mr rò Lmaaovx ri ogniuvmlo toitao ri rmjo ut cocfov~`ht! ròx tur ut

ti~rov~ hg ainma ~ìt |hgbi|~ ho maa rò mnrhhrho~ r`mr m ainma niccughrx lviut |iuab

givcmaax bi' Rò Evhogb~ ma~i tvibuno m }umvrovax lai~~x cmlm{hgo! Hg Uho|! |hr`

eomruvo mvrhnao~ mgb oogr~ `hlàhl`r~ m~ |oaa m~ m cigràx ah~rhgl~ ocmha r`mr lio~ ri hr~

5!444 tau~ cocfov~' @i| niuab rò Evhogb~ fail! Bua|hn` IgUho|! nictoro |hr` maa

r`mr9 Rò mg~|ov! ie niuv~o! h~ r`mr hr niuabgr mgb ~ìuabgr'

? ôo Mttogbhp eiv rò obhrivhma romc mgb voluamv nigrvhfuriv~

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Hr nmg fo roctrhgl ri einu~ xiuv ~inhma cobhm tvikonr ogrhvoax mviugb xiuv fu~hgo~~ iv

xiuv tvibunr~ iv ~ovhno~' Merov maa! xiuv fu~hgo~~ h~ |`mr xiu jgi| fo~r mgb hr~ om~x

ri fo tm~~higmro mfiur hr' Mgb r`mr~ |`mr niccughnmrhgl xiuv fu~hgo~~ ri iròv~ h~ maa

mfiur! h~gr hr9

Hg rò nm~o ie rò Lmaaovx! ròvo h~ mavombx m tvhgr kiuvgma Hg Uho| r`mr eomruvo~ Lmaaovx

voamrob mvrhnao~ mgb eomruvo~' Hr bhb gir cmjo ~og~o ri votomr r`mr einu~ igahgo' He rò

ifkonrho |m~ ri fvhgl hg m go| bocilvmt`hn ri rò Lmaaovx! ròg rò tvikonr goobob ri

vomn` iur ri rì~o toitao |ì chl`r gir ~oo ròc~oao~ m~ hgrovo~rob hg rò Lmaaovx' He

xiuvo hgrovo~rob hg mvr hg îur` Aigbig! ròg xiuvo ahjoax ri fo hgrovo~rob hg Bua|hn`

Thnruvo Lmaaovx fur xiu ku~r cmx gir jgi| hr xor' î rò obhrivhma romc nmco ut |hr`

rò ch~~hig ~rmrocogr! iv rmlahgo! eiv rò fail h~ Noaofvmrhgl toitao mgb nuaruvo hg rò

Bua|hn` mvom! Iih ~mx~! Mgb ròvo h~ igax mfiur igo Lmaaovx iv Evhogb~ ~air eiv

oovx r|i iv civo ti~r~ mfiur nuaruvo! mvr~! niccughrx oogr~ mgb toitao |hr` m îur`

Aigbig niggonrhig' Bua|hn` IgUho| `m~ ti~r~ mfiur ainma cu~hn oogr~ (evic

Oah{mfor`mg auro cu~hn5 ri Rò Fainjòmb~


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ròx |haa ci~r ahjoax nico mnvi~~ igo ie iuv ti~r ig Bua|hn` IgUho| # mgb |`hao ig rò

fail! ròx cmx girhno r`mr ròvo h~ ~icor`hgl ig rò ~hro mfiur rò Lmaaovx! mgb òx!

mnrumaax! rò Lmaaovx bio~gr ~ooc ri fo ~un` m ~rueex iab tamno mgb cmxfo! ròxaa

nònj iur r`mr op`hfhrhig mfiur Mcovhnmg mvr iv |`mroov'

\`mr~ civo! fx eomruvhgl iròv ainma lviut~ mgb ainma toitao! |o ogniuvmlo ròhv

gor|ivj ri nico maigl ri rò ~hro! rii! ~hgno ròxaa fo roaahgl ròhv nigrmnr~ mfiur fohgl

eomruvob ig iuv fail' î! hg tmvmaaoa |hr` rò voma |ivab niccughrx r`mr r`vho~ mviugb

voma#|ivab Evhogb~ oogr~! rò fail h~ nvomrhgl mg igahgo niccughrx mviugb ainma

oogr~! ainma `h~rivx mgb ainma toitao'

@i|oov! ròvo mvo gucoviu~ ahgj~ ig rò fail ri rò cmhg Lmaaovx |of~hro! o~tonhmaax

hg ti~r~ r`mr `mo m gmruvma rho#hg ri Lmaaovx oogr~! ~i hr~ mg ifhiu~ ~rot eiv vombov~

ri ròg li mgb optaivo rò cmhg |of~hro' Igo }umvrov ri igo r`hvb ie h~hriv~ |ì amgb

ig Bua|hn` IgUho| li ig ri rò Lmaaovx |of~hro fur igax igo hg eheroog iv ohl`roog

nico ri rò fail evic rò cmhg ~hro' Fur h~ opmnrax rò ~rvmrolx mgb vmh~ig borvo ie rò

fail ri mnr ahjo m Uogu~ eax#rvmt eiv hgnvom~hgl rvmeehn ri rò cmhg ~hro ~i r`mr civo

toitao li hg r`mg nico iur rò ~mco |mx-

Zogb ie ugtufah~òb oprvmnrS

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MTTOGBHP

Bua|hn` IgUho|~ ~unno~~ h~ i|ob ri rò cmgx iaugroov~ |ì `mo lhog ròhv rhco

mgb ~jhaa~ ri rò fail' Omn` ie ròc tamxob m ~hlghehnmgr viao hg rò ~unno~~ ie BIU''

Xmgl#Cmx Iih! Mtvha 64=4

Eiugbov Cocfov~ mgb Obhrivhma Romc

HGLVHB FOM[AOX # Hg òv nmtmnhrx m~ n`mhv ie rò Evhogb~ ie Bua|hn` Thnruvo Lmaaovx

~ò emnhahrmrob Xmgl#Cmx~ nignotr! ~oaahgl hr ri rò Lmaaovx ~rmee mgb Evhogb~

nicchrroo' Gi| m~ igo ie Bua|hn` IgUho|~ mnrhgl obhriv~! ~ò nicch~~hig~ mvrhnao~

evic rò Lmaaovx ~rmee mgb evic rò ainma niccughrx mgb tviciro~ rò |of~hro

nom~ao~~ax! ainmaax m~ |oaa m~ hgrovgmrhigmaax'

MGLHO CMNBIGMAB # riij iov evic Nmròvhgo Evmòv m~ mnrhgl obhriv hg rò omvax

cigr`~ ie Bua|hn` IgUho| mgb ~`mtob rò viao ie rò Mnrhgl Obhriv' ^ò |viro rò

Obhriv~ @mgbfiij! rvmhgob iròv romc cocfov~ ri fo obhriv~ mgb ri u~o \ivbtvo~~

faillhgl ~ier|mvo' ^ò ma~i |vhro~ innm~higmaax eiv BIU' Civo vonograx ~ò `m~ foog

hgiaob hg tvikonr cmgmlhgl rò vobo~hlg ie BIU! ni#ivbhgmrhgl rò romc hbom~ mgb

|ivjhgl nai~oax |hr` Hglvhb mgb rò |of bo~hlgov ri nvomro m go|#aiij BIU'

XMGL#CMX IIH# nvomrob rò nignotr ie Bua|hn` IgUho| m~ m niccughrx fail mgb

booaitob rò jox luovvhaam cmvjorhgl ~rvmrolx eiv rò fail ri vmh~o Bua|hn` Thnruvo

Lmaaovx~ tviehao mcigl rò igahgo bocilvmt`hn' ^ò ma~i tamggob rò BIU romc

~rvunruvo mgb ~or ut rò |of#fm~ob niaamfivmrho ~x~roc~ |`hn` cmjo r`h~ tvikonr ~oae#

cmgmlhgl mgb gig# hovmvn hnma' R`h~ hgnaubo~ nvomrhgl rò niaamfivmrho obhrivhma

binucogr~ | hn` og~uvo r`mr rò fail vug~ ~ciiràx mgb |vhrhgl rò ~oovma

`mgbfiij~ |`hn` ~or iur maa rò tvino~~o~ eiv nuvvogr mgb go| cocfov~ ie rò romc'

^ò nigrhguo~ ri tvihbo ~rvmrolhn mbhno m~ |oaa m~ nigrvhfurhgl cuarhcobhm nigrogr ri

rò fail'

MGGM ^MXF_VG # |viro cmgx ie rò omvaho~r BIU mvrhnao~! òathgl ri booait rò

hgeivcma! niccughrx ~rxao ie Bua|hn` IgUho| r`viul` m chpruvo ie hgrovho|~ |hr` ainma

toitao! voho|~ ie ainma oogr~ mgb thono~ mfiur ainma `h~rivx mgb mvr m~~inhmrob |hr`

Bua|hn`' ^ò ~ovob m~ mg mnrhgl obhriv eiv tmvr ie rò ehv~r r|i xomv~! òathgl fvhgl hg

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go| nigrvhfuriv~ mgb ei~rovhgl rò ~og~o ie niccughrx' ^ò ~rhaa |vhro~ voluamvax eiv

BIU'

^ROUO ÂMNJ# |vhro~ iee rò |maa mvrhnao~ eiv BIU |hr` rò mhc ie bofugjhgl rò cxr`

r`mr Bua|hn` h~ tituamrob ~iaoax fx vhn`! ti~` toitao' @o~ |vhrrog mfiur tuf }uh{{o~!

~rvoor gmco~! ainma `h~rivx mgb logovma tonuahmv nuaruvma lihgl~#ig' \ivjhgl |hr` BIU

`m~ òatob `hc booait m~ mg igahgo |vhrov mgb lhog `hc ~jhaa~ ò u~o~ hg iròv

evooamgno |ivj'

RM@VM CIVRIG # h~ mg hgrovg mr BIU! |vhrhgl mvrhnao~ m~ |oaa m~ nmvvxhgl iur òv viao

m~ igo ie rò mnrhgl obhriv~ | hao ig m |ivj ~onigbcogr hg Fvu~~oa~! Foalhuc!

ugbovahghgl r`mr BIU h~ rvuax mg igahgo niccughrx r`mr | hao ainma h~ ma~i |hrìur

fivbov~'

^MAAX MGG KI@GÎG # mbh~ob rò romc ig vh~j cmgmlocogr mgb òatob booait

BIU~ mvrhnao ~ufch~~hig~ tiahnx' ^ò ma~i |vhro~ eiv rò fail'

NMR@OVHGO EVM@OV # |m~ BIU~ ehv~r mnrhgl obhriv' ^ò ni#ivbhgmrob rò romc ie

iaugroov~! obhrivhma coorhgl~ mgb utaimbob cun` ie rò omvax nigrogr igri rò fail'

^@MTM FOL_C # mg hgrovg mr BIU! ~ò nuvvograx |vhro~ mvrhnao~ mgb h~ vo~tig~hfao eiv

rò Tmua Gm~` igahgo mvr nictorhrhig' ^ò h~ tvihbob |hr` voluamv ~uttivr fx rò

obhrivhma romc ri aomvg mgb booait ~jhaa~ hg gor|ivjhgl! obhrivhma cmgmlocogr mgb

ron`ghnma ~jhaa~'

MGGM CMVHM BH FVHGM # h~ igo ie BIU~ mnrhgl obhriv~ mgb ma~i |vhro~ mvrhnao~ ig mvr

mgb oogr~'

MGLOAM NIVVHM^ # nigrvhfurob ri rò obhrivhma ~rxao ie BIU m~ igo ie rò mnrhgl

obhriv~ mgb niaamfivmrob hg hr~ nigrogr |hr` hgrovho|~ ri ainma mvrh~r~ mgb niovmlo ie

ainma oogr~'

Iròv Nigrvhfuriv~

Mcmgbm Lvomrivop! Lvohaao @mog`mgb! Amovgo @ugr! Ob ^mugbov~! Vofonnm

Tivr~ciur ! Ovhnm Lvoog! ^roo Iovfuvx! Ghloa Rìvto! Aivog{i Mah! Bmghoa Tmrocmg!

Tmrvhnj Jghl`r! Foaam Ruaai! Kmgo Civvh~

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Case Study: Dulwich OnView - unpublished extract from International Communications Strategy

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