Case Study: Digital edition of EQUALITY Magazine from Human Rights Campaign
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Transcript of Case Study: Digital edition of EQUALITY Magazine from Human Rights Campaign
CONFIDENTIAL | © 2016
CASE STUDY:EQUALITY MagazinePRESENTED BYAnastasia Khoo, Chief Marketing Officer, Human Rights CampaignWill Steuber, Creative Director, MEI
CONFIDENTIAL | © 2016
Challenges
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• Time to market• Cost• Many members = many devices• No internal digital production
team
CONFIDENTIAL | © 2016
Solution
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Twixl Publisher for app platform • Easy to use• Cost savings
TruAuthor for HTML content creation• Responsive design • Single file per article
MEI’s Nervous Pixel for design and production
CONFIDENTIAL | © 2016
Benefits• Faster to market• Fewer files to review and approve• Single file for multi-channel output• Lower cost• Poised to improve and expand in future • Members have option to be paper-free• Added value to the brand• Reach new members via marketplace