CASE STUDY Developing Earned Income for an Arts-Focused … · 2019. 1. 14. · Mural Arts Tours,...
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CASE STUDY Developing Earned Income for an Arts-Focused Nonprofit Organization Recommendations Fox MC found that MAP could leverage its reputation, organizational competencies, and large catalog of images to generate unrestricted operating dollars for the organization, as illustrated by the graph below. This additional revenue would offer increased financial flexibility, allowing MAP staff to focus on delivering its core program. Based on these findings, Fox MC recommended that MAP deliver interactive experiences of community art by offering Mural Arts Tours, produce mementos that showcase popular murals, and develop a coordinated marketing campaign. Figure One: Net Income Projections (Conservative Scenario) Results Based on Fox MC’s recommendations, MAP received a $500,000 grant and hired two additional staff members to expand its Mural Arts Tour program. In addition, MAP launched a new retail store in Fall 2011, which was inspired by recommendations from Fox MC. Client Profile A public-private initiative of the City of Philadelphia’s Managing Director’s Office and the nonprofit Mural Arts Advocates, the Mural Arts Program (MAP) works with communities to create murals that reflect the culture, history, and vision of Philadelphia’s neighborhoods. Since 1984, MAP has facilitated creation of over 3,000 murals, reclaimed thousands of empty lots, and educated over 20,000 young people. The Project MAP engaged Fox Management Consulting (Fox MC) to identify, evaluate, and develop earned income strategies for the organization. “The team empowered us with the information and tools that we will use to pursue and secure significant sources of earned income for our program.” -Kathryn Ott Lovell, Director of Development facebook.com/foxmanagementconsulting @Fox_Consulting FoxManagementConsulting 1801 Liacouras Walk | 5th Floor Philadelphia, PA 19122 fox.temple.edu/consulng [email protected] A Celebration of Poetry 1531 W. Girard Avenue (c) 2004 City of Philadelphia Mural Arts Program / Parris Stancell Photo by Jack Ramsdale Development Tours Memento FYE 09 FYE 10 FYE 11 28,000 49,000 88,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 $(20,000) $(40,000)
Transcript of CASE STUDY Developing Earned Income for an Arts-Focused … · 2019. 1. 14. · Mural Arts Tours,...
CASE STUDY
Developing Earned Income for an Arts-Focused Nonprofit OrganizationRecommendationsFox MC found that MAP could leverage its reputation, organizational competencies, and large catalog of images to generate unrestricted operating dollars for the organization, as illustrated by the graph below. This additional revenue would offer increased financial flexibility, allowing MAP staff to focus on delivering its core program.
Based on these findings, Fox MC recommended that MAP deliver interactive experiences of community art by offering Mural Arts Tours, produce mementos that showcase popular murals, and develop a coordinated marketing campaign.
Figure One: Net Income Projections (Conservative Scenario)
ResultsBased on Fox MC’s recommendations, MAP received a $500,000 grant and hired two additional staff members to expand its Mural Arts Tour program. In addition, MAP launched a new retail store in Fall 2011, which was inspired by recommendations from Fox MC.
Client ProfileA public-private initiative of the City of Philadelphia’s Managing Director’s Office and the nonprofit Mural Arts Advocates, the Mural Arts Program (MAP) works with communities to create murals that reflect the culture, history, and vision of Philadelphia’s neighborhoods. Since 1984, MAP has facilitated creation of over 3,000 murals, reclaimed thousands of empty lots, and educated over 20,000 young people.
The ProjectMAP engaged Fox Management Consulting (Fox MC) to identify, evaluate, and develop earned income strategies for the organization.
“The team empowered us with the information and tools that we will use to pursue and secure significant sources of earned income for our program.” -Kathryn Ott Lovell, Director of Development
facebook.com/foxmanagementconsulting @Fox_Consulting FoxManagementConsulting
1801 Liacouras Walk | 5th FloorPhiladelphia, PA 19122
fox.temple.edu/[email protected]
A Celebration of Poetry1531 W. Girard Avenue(c) 2004 City of Philadelphia Mural Arts Program / Parris StancellPhoto by Jack Ramsdale
Development
Tours
Memento
FYE 09 FYE 10 FYE 11
28,000 49,000
88,000
$100,000$80,000$60,000$40,000$20,000$0$(20,000)$(40,000)
