Case Study: Danone Nations Cup 2013
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EVENT CASE STUDY DANONE NATIONS CUP 2013 SEPTEMBER 2013
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THE DANONE NATIONS CUP
• The World Cup for the world’s best U12 junior footballers • Held every year since 2000 • 2.5 million boys & girls participate in the Danone Nations Cup each year • Sporting performance mixed with the values of fairplay, team spirit,
openness and discovering • Global ambassador Zinedine Zidane • Across global media and 250+ journalists on site
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THE BRIEF
• Host a world class 32-team youth football tournament over 5 days • 32 delegations of 10-12 year-old children = 384 players + 128 adults • 96, 9-a-side matches over 2 days on world class pitches • Large-scale opening ceremony • Activities beyond football • Accommodation for 32 delegations for 5 days in a dedicated village • Catering for all participants and events staff for 5 days • Provision for 250+ media with Wi-Fi / ADSL connections • Provision for on-site event team offices, pre, post and during event • Changing room access for all players and officials and a medical room • Secured, accredited access throughout all areas and cleaning support • Parking provision for all event staff and delegations • Full branding throughout venue • Set-up and dismantling
HOW WE DELIVERED…
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SURREY SPORTS PARK FACILITIES
50m indoor swimming pool
120-station fitness centre Strength & Conditioning studio
3 artificial pitches 10 grass pitches 3 sports arenas
6 glass-backed squash courts 8 floodlit tennis courts
Climbing Centre Multi-purpose team rooms
and studios Wet and dry changing areas
Performance lab Adjacent accommodation On-site parking provision
Bench Bar / on-site catering Starbucks
Close proximity to hospital
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WORLD CLASS PITCHES
4, 9-a-side football pitches
Adjacent to accommodation
16 team changing rooms
Supporter stands and areas
Event and sponsor branding
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THE TOURNAMENT
32 teams
112 games
258 goals
Final at Wembley Stadium
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ACTIVITIES
3G artificial pitch
Football and group games
Indoor arena activities
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CATERING
32 teams and event staff
3 meals a day, for 5 days
350 people at a time
800 in one sitting in a bespoke catering arena
9,000 pieces of fruit
30,000 yoghurts
40,000 litres of water
2000 loaves of bread
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ACCOMMODATION
Dedicated team village on-site
715 guest nights
Secure site and Wi-Fi access
Partner hotel
accommodation adjacent to site
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OPENING CEREMONY
1000 capacity indoor arena
Stage and full big screen setup
Event AV and sound support
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EVENT SUPPORT
Temporary support offices
Full IT support
Cleaning and support services
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MEDIA
250 journalists on site
Worldwide media coverage including Sky Sports
Full match highlights and videos
VIP Day with Zinedine Zidane
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RESEARCH
Joint nutrition research project with Danone and University of
Surrey
Pre and post questionnaires to evaluate the education activities which take place during the DNC
Anthro measurements
(weight\height/body fat/waist
Observations of children at mealtimes and during activities
Body satisfaction questionnaire
Fatty acid status tests
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WEMBLEY FINAL
Finals day held at Wembley Stadium
Over 30,000 spectators
VIPs from the world of football
Final held between France and
Brazil – France crowned Champions on penalties
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SOCIAL BUZZ
Total reach of over 90,000 people on facebook, twitter and youtube over the event Total Youtube highlights views over 100,000 views
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SOCIAL BUZZ
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TESTIMONIALS
“The facilities here are fantastic. We took time looking for the right venue but in the end it was a pretty easy decision to make”
John Scales, Danone Nations Cup Ambassador “All of Surrey Sports Park staff members have a really important part in the success of this Danone Nations Cup by working hard, being flexible and providing us with a lot of support on every subjects, from the most important to the most ridiculous of them. The feedback we received, from both Danone and the delegations has been really positive and everything about SSP was fantastic, whether it be the venue itself, the accommodation or the catering.”
Pierre Genin, Danone Nations Cup Project Manager
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CONTACT US
Rob Mitchell Events Manager
E: [email protected] T: 01483 683914
Take a virtual tour of
our facilities online
surreysportspark.co.uk @surreysportpark