Case study
Danail YordanovMarina UzunovaValya Anpilogova
Vladimira Angelova
Increase in MAC sales
DESIGNED BY APPLE IN CALIFORNIA
Benefits and limitations of licensing
Reasons for long term success
NEW SELF-CHARGING BATTERY SYSTEM TECHNOLOGY
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NEW THERMOELECTRIC AND BIO-BASED COOLING SYSTEM
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iPad – LCD MULTI-ANGLE SCREEN
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iPad – VIRTUAL KEYBOARD
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iPad – MAPS
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iPad – eBOOKS
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iPad – GAMING EXPERIENCE
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AUGMENTED REALITY REVOLUTION
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AUGMENTED REALITY REVOLUTION
PICO PROJECTOR
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BMW strategy , Can it be adopted ?
The introduction of Iphone