For more information about Panasonic’s full line

of toughbook mobile PCs for communications,

call 1.888.357.1150

or visit panasonic.com/toughbook/telco

the rugged original.

CaSE STuDY: CommunICaTIonS

Back in 2000, Cox Communications decided

to deploy a workforce automation solution to

its technicians.

“One of the challenges for Cox Communications

as a company applying workforce automation

was to fi nd a way to make more effi cient and

cost-effective decisions in the fi eld,” states Mike

Kovash, IT Manager for Cox Communications.

Cox met with Panasonic Computer Solutions

Company early on in its process, and ended up

with a partner that helped it deploy a complete

solution. Kovash continues, “Panasonic partnered

with Cox to help look at the ways we use the

mobile devices to optimize that, and to fi nd

other avenues for saving money and helping

make the fi eld experience more productive for

both the technician and the customer.”

Cox Communications found that Panasonic

Toughbook® laptops could be equipped with

other equipment to provide a customized

system. “With Panasonic’s integration, we were

actually able to have a form factor that was

rugged and durable in the fi eld,” says Kovash.

Emmett J. Haas, a network administrator for

Cox Communications, on a service call, provided

further explanation about how the form factor

worked in the fi eld. “The technician pulls out the

fully-rugged Toughbook notebook that we use

and installs the sidekick module, which is the

troubleshooting module that he uses to check

levels, determine the problem, make the

customer happy and get the service back up

where it needs to be.”

Panasonic Toughbook laptops are the industry’s

most rugged and reliable mobile computers.

Their magnesium alloy cases, shock-mounted

hard drives and spill-resistant features ensure

they can stand up to the wear and tear

that comes with working in the fi eld. Cox

Communications chose Panasonic Toughbook

mobile PCs because of their reputation in the

industry. It ended up with a partner that helped

develop a total workforce automation solution

far exceeding the initial productivity goals it had

set for the project.

Panasonic Toughbook notebooks with GPS were deployed to its cable and telephone technicians.

solution

Panasonic Toughbook notebooks with the sidekick module have made Cox Communications’ technicians more efficient and cost-effective in the field.

Result

challenge

• Improve service to customers by reducing number of repeat calls

• Save time troubleshooting problems in the field

• Send and receive work orders remotely

“With Panasonic’s integration we were actually able to have a form factor that was rugged

and durable in the field.”

COX COMMUNICATIONS NEW ORLEANS, LOUISIANA

toughbook 28

For more information about Panasonic’s full line

of toughbook mobile PCs for communications,

call 1.888.357.1150

or visit panasonic.com/toughbook/telco

the rugged original.

further explanation about how the form factor set for the project.

the rugged original.

PCSC Toughbook InformaTIon

Panasonic is constantly enhancing product specifications and accessories. To find the most up-to-date information on our laptops, please visit our website. Specifications subject to change without notice. Trademarks are property of their respective owners.

©2008 Panasonic Corporation of North America. All rights reserved. COX_CS_12/08

Rugged WiReless PeRfoRmance foR the field

the Panasonic toughbook Promise.At Panasonic, we realize that no two customers are the same. So our

goal is to provide tailored solutions and seamless management to EACH

and EVERY customer. With Panasonic, you know we are with you every

step of the way, because our relationship begins, not ends, when the

sale is made.

rugged Mobile Computing for a lower total Cost of ownership.In a mobile computing study of the field service industry, leading research

firm VDC concluded the following:• By the third year of life, 80% of commercial-grade notebooks used in the

field require replacement.• Based on a five-year replacement cycle of notebooks deployed, rugged

notebooks are 23% less expensive than commercial-grade units on an

annual basis. When used in harsh environments like those encountered

in field service, rugged notebooks are 56% less expensive than

commercial-grade units on an annual basis.

embedded Wireless.Since 1995, Panasonic Toughbook laptops have been engineered from

the inside out to provide the most robust wireless performance in the

industry. Their embedded OEM modules are isolated from processor noise

and heat interference, and their antennas are integrated next to the LCD

for unblocked transmission. Both the OEM module and the antenna have

been designed into the laptops for protection from drops, bangs and other

challenging environmental conditions. With Toughbook laptops, you can

connect to both local area and wide area networks via wireless data service

from AT&T, Alltel, Sprint Nextel and Verizon Wireless. These networks

enable you to access the information you need at speeds that allow for

maximum productivity.• Send and receive large images and files• Access your company’s intranet from the field• Obtain critical sales and service information no matter where you are working

• Connect to email and the Internet anytime, anywhere

Toughbook laptops provide access to all current wireless technologies,

including 802.11a/b/g, CDMA, GSM/GPRS, EDGE, EV-DO and HSDPA, and

are backward compatible, ensuring coverage in any area. Toughbook laptops

also can be configured with WAAS-enabled GPS for precise x and y

coordinates, and Bluetooth® technology for connectivity to local printers,

headsets and networks.

SOURCE: Mobility Opportunity in Field Service Environments—Market Insights & TCO Analysis Venture Development Corporation, 2005

TOUGHBOOK TOTAL SOLUTION MANAGEMENT

Lowest failure rates in the industry

Hands-on management at every stage of deployment

Technical Service Managers for troubleshooting in the field

Core manufacturer for superior engineering

Rugged to ultra-portable products

U.S.–based 24/7 customer support

Tailored professional services

Unrivaled product configuration options

Vertical sales experts who know your business

the Price of Mobility.Bangs, vibrations, dirt, dust and spills—Panasonic recognizes the

importance of protecting notebook PCs from the challenging environments

broadband cable technicians face every day. That’s why we’ve developed

legendary Panasonic Toughbook® laptops—durable and reliable mobile

PCs that protect those components most frequently damaged on

ordinary laptops. The result: maximum uptime and productivity at a

lower total cost of ownership.

the durable and reliable Mobile Computing Solution.With magnesium alloy cases, shock-mounted hard drives and moisture-

and dust-resistant LCDs and keyboards, Toughbook computers are built

to take it—day in and day out. Lightweight and equipped for real-time

connectivity from anywhere, Panasonic Toughbook mobile PCs travel

easily and securely.

Mobile Computing for Broadband Cable.Reliable mobile computing is a necessity for broadband cable mobile

technicians. Panasonic Toughbook laptops have the industry’s highest

reliability rate and offer high-performance features to help you work

smarter, not harder.

toughbook 19• Touchscreen LCD with a patented anti-glare coating for superior

daylight viewing• The only rugged notebook PC that converts to a handwriting-friendly

tablet PC with optional embedded wireless WAN• Toughbook notebooks offer optional integrated WAAS-enabled GPS

for precise x and y coordinates

• Up to eight hours of battery life

downtime

operational

training

development

software

hw replacement

hardware

TCO In Harsh Environments

Rugged Commercial-grade

$30,000

$25,000

$20,000

$15,000

$10,000

$5,000

$0

downtime

operational

training

development

software

hw replacement

hardware

TCO In Harsh Environments

Rugged Commercial-Grade

$30,000

$25,000

$20,000

$15,000

$10,000

$5,000

$0

tCo in harsh environments.

Five-Year notebook tCo:• Rugged: $17,904 • Commercial-grade: $27,929

Average Annual TCO:• Rugged: $3,580 • Commercial-grade: $5,586

Panasonic recommends Windows Vista® Business.