7/31/2019 Case Study Clickability NetApp

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7/31/2019 Case Study Clickability NetApp

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Simpler, Faster Publishing ProcessClickability eliminated the bottleneck that existed when global oces unneled content into a

single centralized publishing system. Groups around the company can now sel publish items

directly to NetApp.com and its international domains. This speeds up posting and makes it easy to

synchronize important updates.

Its really antastic because it will allow us to scale going orward, says Hansen. Were giving

more control to our individual country managers, which also means my group can ocus on value

added marketing activities.

Ongoing InnovationSaaS brings NetApp continued promise or innovation. Hansen watches the Clickability releasecalendar or enhancements, knowing the challenge will not be to implement them, but to

everage new eatures to continuously evolve netapp.com. The Web doesnt sleep, says Hansen.

Each release o the Clickability Platorm gives us new innovations to add to our port olio.

Easy Integration o Best-o-Breed SolutionsNetApp was able to easily incorporate a dozen best o breed Web marketing applications with

Clickabilitys on demand Web Content Management platorm, delivering the ull range o

unctionality that Hansens team requires to drive the global business.

New Corporate Heroes

n addition to winning several awards and industry recognition, perhaps the greatest validationo the migration to Clickability and SaaS has come rom NetApps IT department, which is

now embracing SaaS solutions in a number o other areas. For our global marketing sta, the

Clickability Platorm has meant dramatically increased productivity at signifcantly lower cost.

For our Web team, its meant lower stress and no late night calls, says Jay Kidd, Chie Marketing

Ocer, NetApp. Most important, our customers around the world have profted rom an up-

to-date, easy-to-use, and constantly evolving NetApp presence on the Web. SaaS has defnitely

earned its stripes at NetApp.

Skyrocketing TracBecause o the brand initiative and relate

programs, trafc to the NetApp websitesincreased dramatically with the relaunch

on the Clickability Platorm.

Projected trafc post-launch:1 million

Actual trafc post-launch: 2.5 million

NetApp.com (US site) up 147 percent

NetApp.com/cn (China site) up 2,000percent

Solution pages up 50 percent

Product pages up 61 percent

Library section up 517 percent

About Clickability, Inc.Clickability the global leader in on demand

Web Content Management (WCM) enables

customers to take content rom any source

and publish to any standards-compliant

device and to easily and securely manage all

their CMS needs in the cloud. The platorm

leverages our pillars to support the complete

content liecycle: Sotware as a Service (SaaS)

Inrastructure as a Service, Innovation as a

Service, and On-Boarding and Support as a

Service.

More inormation is available by

calling 866-276-4580 or visiting

www.clickability.com

We took a chance and were

rewarded, said Hansen.

Our team was held up

as an example o creative

thinking. We were early onthe SaaS track and our IT

organization supported us

on that decision rom the

beginning.

300 Caliornia Street 2nd Fl.

San Francisco, CA 94104

Tel: 415.575 .5125

Case Study: NetApp (continued)

2008 Clickability, Inc.