CASE STUDY: CICOGNOLA FARM: ON FARM QUALITY MEAT, GASTRONOMY AND RENEWABLE ENERGY USE

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CICOGNOLA FARM: ON FARM QUALITY MEAT, GASTRONOMY AND RENEWABLE ENERGY USE

ON FARM PROCESSING AND DIRECT LABELING

CICOGNOLA FARM

AZIENDA AGRICOLA CICOGNOLA DI BIOCCHETTI [email protected]

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AZ. AGR. CICOGNOLAFARM DESCRIPTION

HISTORY AND FARM DESCRIPTION

WHAT IS CICOGNOLA FARM? Since more than 30 years the Biocchetti family is active in farming sector and more specifically in animal husbandry. The farm has a beautiful location on the hills, in an uncontaminated area, in the municipality of Perugia, the green heart of Italy. It consists of 60 hectares, cultivated with crops, legumes and fodder for feeding bovine, swine and ovine races and rabbits. The farm is not dependent of external electric energy since solar energy is provided by photovoltaic panels located on the roof of a stable.

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AZ.AGR. CICOGNOLAFARM DESCRIPTION

DATA & FIGURES OVERVIEW

PROPERTY EXTENT 60 hectares

AGRICULTURAL PRODUCTS Fodder, legumes and cereals for animal nutrition Cattle, pigs, sheep, rabbitsFOOD PRODUCTS Meat and specialties from own livestock

NON-FOOD PRODUCTS Energy from photovoltaic panels

Source Mirco Biocchetti, farmer

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DATA & FIGURES OVERVIEWBovine: Piedmontese race. Stable (winter) and grazing (spring, summer and fall) Characteristics: low fat cholesterol meat Feeding: cereals, legumes and fodder from the farm Slaughtering: 13-16 months (direct sale nr. 35/year)

Ovine: Appennine race. Stable (winter) and grazing (spring, summer and fall) Characteristics: low fat meat Feeding: fresh fodder, wheat, barley and field bean Slaughtering: 30/35 kilos (direct sale nr. 20/year)

Swine: Large white, Duroc . Stable (winter) and fence area (spring, summer and fall) Characteristics: low fat meat Feeding: barley, corn, wheat and field bean Slaughtering: 110/120 kilos (direct sale nr. 20/year

Rabbits: commercial breeds (light). TunnelCharacteristics: low fat meat Feeding: fresh fodder from the farms and balanced feedSlaughtering: 2.2/2.3 kilos (direct sale 6,300/year)

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ACTIVITIES Agriculture Breeding Slaughtered meat and meat recipes Photovoltaic Energy Production

COMMERCIALISATION Farm shop (Cicognola Az. Agr.) Restaurants Retailers

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AZ. AGR. CICOGNOLAFARM DESCRIPTION


TURNOVER (2013) Taxable income € 20,000Agistment revenues € 100,000 (€ 40,000 swine, € 60,000 rabbits)Direct selling € 16,000 ----------- Total € 136,000 GRANTS (RURAL DEVELOPMENT PLAN UMBRIA 2007-2013)Measure 121, farm modernization (tunnel for rabbits): € 260,000 (granted 50%)Measure 121 (swine stable with photovoltaic panels on the roof):€ 260.000 (granted 50%)Measure 214 (agro-environmental measures, integrated production): € 5,000 Source Region Umbria

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AZ. AGR. CICOGNOLAPROCESS GRAPHIC REPRESENTATION

MARKETING&

COMMERCIALISATIONADMINISTRATION

MEAT PROCESSINGAGRICULTURE

&BREEDING

KEY PROCESSES

SUPPORT PROCESSES

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AZ. AGR. CICOGNOLAKEY PROCESS DESCRIPTION

INTEGRATED FARMING

Process Description Competence Description Level

Knowledge of basic farming laws on integrated farming

To be able to respect the procedures for integrated farming

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Seasonal works (tilling, digging, weeding, mowing-cutting) and crop rotation (i.e. cereals-alfalfa/field beans)

To be able to perform sustainable mechanical operations according to the organic procedures and rational crop rotation

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Enrichment with organic fertilizers and allowed synthetic chemicals

To be able to perform a rational fertilization for planned cultivations

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Plant sowing based on planned cultivations for pastures and cereals

To be able to plan and perform plant sowing for planned organic crops

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Pests and parasites control based on organic farming protection (list of authorized technical means and related qualtities based on integrated agriculture)

To be able to recognise and control pests and parasites and use the correct integrated protection means

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Harvest and transport to the farm storage and conditioning centre

To be able to organise and perform harvest and transport to the farm storage and conditioning centre

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Cleaning, separating, selecting the products (fodder, cereals and legumes for animal feeding)

To be able to perform cleaning, separation and selection of the products

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INTEGRATED FARMING

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Stable management(swine, sheep, bovine and rabbits)

To be able to rear animals in the stables and partly (for bovine, swine and sheep) outdoors adopting safety care and welfare rules

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Stable cleaning and use of sewage

To be able to regulate cleaning and compost use of sewage from the stables

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Rational livestock nutrition To be able to make balanced and rational feeding for different breeds from fodder, cereals and legumes added with vitamins and integrators

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Health control To be able to organize the health control for different breeds with support of veterinarians

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Fattening and slaughter To be able to manage a correct fattening of different breeds and plan to slaughter the mature animals

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BREEDING

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MEAT PROCESSING


Dissection of the meats from different slaughtered breeds

To be able to process slaughtered meats by dissecting and preparing them for selling

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Maintainance of the farm laboratories and equipments for meat dissection and preparation

To be able to maintain clean and safe the rooms and equipments used for meat dissection and preparation

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Preparation and packaging of meat specialties from different breeds

To be able to manage the preparation and packaging of specialties (rabbit hamburgers, rabbit roll, swine sausages, swine liver, swine “cotechino salami”,etc.)

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Bookkeeping and administration (fiscal procedures in outsourcing)

To be able to manage bookkeeping and farm administration

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HACCP certification procedures (linked to outsourcing control)

To be able to manage the HACCP certification procedures

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HACCP procedure documents To be able to manage food production and restaurant protocol documents

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AZ. AGR. CICOGNOLASUPPORT PROCESS DESCRIPTION

ADMINISTRATION

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MARKETING & COMMERCIALISATION


Marketing of fresh and processed meat (specialties: rabbit hamburgers, rabbit roll, swine sausages, swine liver, swine “cotechino”,etc.)

To be able to lead the marketing and sale of farm products

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Management supervision and commercial organisation of buying goods and selling products

To be able to supervise and manage the farm commercial organisation

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Marketing of farm image and communication management

To be able to manage the marketing of farm image (internet contacts with clients, customer communication and satisfaction)

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CORPORATE FLOWCHART

Farmer/OwnerFarming-Breeding

Meat processing

HACCP Certification Family collaborators (3) Open ended contract worker (1)

AdministrationFiscal issuesoutsourcing

Breedingmanagement

Farmingmanagement

Consultants:2 veterinarians(1 for swine)

(1 for rabbits)

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AZ. AGR. CICOGNOLAINNOVATION & SWOT ANALYSIS

KIND OF INNOVATION STRENGTHS &OPPORTUNITIES

WEAKS &THREATS

• Complete internal breeding and processing cycle

• processing at farm • sale at farm • traditional recipes• different processed

specialties: rabbit hamburgers, rabbit roll, swine sausages, swine liver, swine “cotechino”, etc.

The only meat for sale is completely grown at farm. A safe and traceable process is managed and administrated according to the HACCP rules. At farm is possible to buy all kind of meat cut dissected at farm

The commercialisation is still underdeveloped and the local farm products on sale are still not so largely common in Umbria and close regions. Farm markets are not very much “business like”.

The dissecting and processing equipment are stainless steel. The lots are traceable with reference to date and slaughtered animal.

Large supermarket retailers are interested in low price products and are in competition with this kind of high quality products.

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AZ. AGR. CICOGNOLAFARMER’S ADVICE

“A farm today has to focus on quality products and ondiversification. In the same

way it is very importantto be independent from

external factors, such as i.e. energy costs. Farm useof renewable energy canbe a very useful driver.”

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AZ. AGR. CICOGNOLAPHOTO GALLERY & VIDEO

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AZ. AGR. CICOGNOLAPHOTO GALLERY & VIDEO

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AZ. AGR. CICOGNOLA PHOTO GALLERY & VIDEO

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AZ. AGR. CICOGNOLA PHOTO GALLERY & VIDEO

CASE STUDY: CICOGNOLA FARM: ON FARM QUALITY MEAT, GASTRONOMY AND RENEWABLE ENERGY USE

Small Business & Entrepreneurship

Transcript of CASE STUDY: CICOGNOLA FARM: ON FARM QUALITY MEAT, GASTRONOMY AND RENEWABLE ENERGY USE