IMPACT OF DECREASE IN SUPPLY OF MOVIES

IN INDIAN ECONOMY

*Case Study by E&Y

Current Scenario and Trend of Film Industry

Rise of Multiplexes

Digitization is providing scale and reducing piracy

Emergence of new sources of revenue

Significant growth in regional cinema

Small budget films go mainstream

Outsourcing of film services

Globalization of Indian film industry

Organized film financing and incentives

SUBSTITUTE PRODUCTS/SERVICES

Sports TelecastsT.V. serialsRe runs of old filmsDVDs & Pirated VideosInternet Video games

COMPLEMENTARY PRODUCTS/SERVICES

Film merchandiseFoot falls in the mall & eateries Advertising and promotion industryFilm websites

STAKEHOLDERS

DIRECT

Film FraternityTheatre

ConsumerStudios

INDIRECT

EateriesMarkets & Malls

PR agenciesMovie Merchandise

developers & suppliers

SUPPLYDECREASES

PRICE INCREASES

DEMAND DECREASES

TAKINIG ACCOUNT AN ASSUMPTION AND THE LOGICAL GUESSWORK, WE CAN SAY THAT THE PRICES AFFECT THE MOVIE GOING DECISION.DECREASE IN PRICE LEADS TO THE INCREASE IN DEMAND AND VICE-VERSA.SO WE CAN SAY THAT DEMAND GRAPH WOULD BE QUITE ELASTIC.

*Assumption made on survey of the classmates.

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