Case Study By Clive Bonny Enabled London with WordBank
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Transcript of Case Study By Clive Bonny Enabled London with WordBank
Case StudyBy Clive BonnyEnabled London with WordBank
WORDBANK OPPORTUNITY
• Award winning innovation using team skills in
Advanced communication technology support
Big Picture strategic planning
Programming and project management
Digital animation and audio mixing
• Making Information Easier
Market Trends Assessed
• Fast evolution of website design
• Positive impact on corporate branding
• Adapting technology to people and process
• Simplifying messages to diverse readership
• Early adopters enhance revenue streams
• Convert ROI, NPV and IRR into WOW
• Website Outcomes Wanted!
Development Journey
• Action Learning role-played and recorded
• Fast road mapping routes to market
• Assessed language and behaviour styles
• Telephone and face to face support onsite
• Referrals to Trade Bodies / Associations
• Planned approaches to new prospects
Project Outcomes
• Clarified the WordBank value proposition
• Multiple benefits for different markets
• Identified initial early corporate adopters
• Reviewed cost / benefits of offer
• Cross-agency support with Accelerator
• Address £4.8 Billion web investment gap
Client’s Impact Assessment
• Business capability to Enable Disabled • Market targeting of corporate clients • Identified Reader Profiling tools• “Our Think Big advisor Clive highlighted the
commercial value of WordBank to enhance client website returns on investment”
• Alick Mackenzie MD www.enabledlondon.com